Netflix Celebrates a Decade of Storytelling Success in Europe
At Content London recently, Netflix executives highlighted the streaming giant’s decade-long commitment to European audiences, emphasizing their strategy of localized storytelling as key to global success.
### Investing in European Stories
VP of content EMEA Larry Tanz said that between 2020 and 2023, Netflix invested €6.5 billion ($6.8 billion) in European, non-English series and films. This investment has not only delighted viewers, but also significantly benefited the industry: “That’s great for our members from films and series they get, but also for the industry,” Tanz noted. “That has resulted in 60,000 jobs just in Europe.”
Some of these European hits have achieved international acclaim and include titles like “Society of the Snow” from Spain, “Troll” from Norway, “Borgen” from Denmark, “High Water” from Poland and highly acclaimed “The Hand Of God” Italy.
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Celebrating a Decade of Success
Celebrating milestones this year in France and Germany and marking further anniversaries in Italy and Spain, the executives reflected on years of dedicated content creation for EMEA audiences.
“We’re Linuxperience the benefits of our local-oriented approach. It’s working for our members and for the business,” Tanz explained. “However, healthy competition pushes us to develop the next generation of storytellers.”
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### Looking Ahead with a Dedication to Talent
Andreatta confirmed that “The Law According to Lidia Poët,” a period drama set to sire at.
## The Power of Localization
The conversation also highlighted the global success of recent Netflix titles such as the series “Squid Game”. Tanz juxtaposed this global phenomenon to highlight the importance of targeted content making a connection regardless of geography.
“It was taken over by a massive twin game doll and hundreds of people in tracksuits playing ‘Red Light, Green Light.’ Hundreds of thousands of fans watched them live on YouTube. It’s really cool to see the fan passion,” Tanz shared, referencing a recent fan event in Paris for the second season of the hit series.
How has Netflix’s investment in localized European content impacted the European film industry?
## Netflix’s Decade of European Storytelling
**Host:** Welcome back to the show. Joining us today is Alex Reed, a media analyst specializing in the European streaming landscape. Alex Reed, thanks for being with us.
**Alex Reed:** Thanks for having me.
**Host:** Netflix recently celebrated a decade of operations in Europe at Content London. They’ve made some bold statements about their commitment to localized content. Can you tell us more about that?
**Alex Reed:** Absolutely. Netflix has been making significant investments in European productions for several years, and they’re clearly doubling down on this strategy. At Content London, they emphasized how crucial locally-produced content is to their global success. They understand that audiences want to see stories that reflect their own cultures and experiences.
**Host:** We know they’ve been producing a lot of content. Can you give us some numbers?
**Alex Reed:** Certainly. According to a 2021 article in The Economist [[1](https://www.economist.com/europe/2021/03/31/how-netflix-is-creating-a-common-european-culture)], Netflix had around 100 productions underway in Europe at the time. That’s more than some of the biggest public broadcasters in countries like France and Germany.
**Host:** That’s impressive. What kind of impact is this having on the European film industry?
**Alex Reed:** It’s having a huge impact. Netflix is providing new opportunities for European filmmakers, actors, and writers. It’s also helping to increase the visibility of European stories on a global stage.
**Host:** Do you think this focus on localized content will help Netflix compete with other streaming giants moving into Europe?
**Alex Reed:** I think it’s a smart strategy. By offering content that resonates with local audiences, Netflix is building loyalty and setting itself apart from competitors.
**Host:** Fascinating stuff. Alex Reed, thank you so much for sharing your expertise with us today.
**Alex Reed:** My pleasure.
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