2023-11-02 18:07:04
Netflix will soon reduce commercials for marathon series viewers. Starting at the beginning of next year, the streaming service will reward subscribers of the ad-supported package with an ad-free episode following watching three consecutive episodes. They hope that this might make it less tempting to stop binging. “Binging”, which is becoming more and more popular due to the spread of streaming, means that we watch a series until dawn, without end. Netflix has previously mentioned the importance of keeping subscribers glued to the sofa: the company said last year that it believes its bundling model significantly increases engagement. In 2022, following Netflix lost nearly 1.3 million users, it said goodbye to being ad-free and started developing a new strategy, the details of which you can read in our previous article. As part of the changes, the pricing strategy was also modified, which is expected to mean a price increase. Fortunately, pricing changes are usually made in America first, so hopefully European users won’t face the higher prices until later. In addition to the “binge-watching” update, Netflix also reported that its ad-supported package attracted 15 million active users in the year following its launch. This is a sign that the ad-supported tier is still growing. This is further reinforced by Netflix reporting 5 million active users streaming with ads in May. With the latest price increase, Netflix is shifting more and more of its users to the $6.99 per month (HUF 2,500) ad-supported package, which has proven to be profitable for the company so far. Many people are already looking for loopholes At the same time as advertisements, users looking for loopholes also appeared. There are many forums and articles on how to avoid ads that are only 15-30 seconds long. The giant streaming company has already tried to crack down on account sharing, with less than more success. The reaction was almost everywhere negative, so instead of sharing, it is expected that they will prefer a cheaper subscription with lower risk and more profitable advertisements. In Hungary, we can currently choose from three subscriptions. The Basic costs HUF 2,490, the Standard costs HUF 3,490, and the Premium costs HUF 4,490. To the latter two, guest users outside the household can be added for only HUF 990, which provides a more positive option for sharing the subscription.
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