2023-05-23 21:12:54
Netflix announced on Tuesday that users in the United States, France and around 100 other countries around the world will now have to pay extra to share their access codes to the service with people outside their household, as part of its strategy to diversify income.
The streaming veteran has been testing this new formula for a year, and has already implemented it in Canada in particular, following a difficult year 2022, marked by subscriber losses in the first half, before bouncing back in the second.
“Over 100 million households share their account, affecting our ability to invest in great movies and TV series“, had underlined Netflix in February in a press release.
Prices vary by country: American households will now have to pay almost $8 more per month to authorize a guest to use their account.
“Your Netflix account is for you and for the people who live with you, i.e. your household.“, explains the platform in an email which must be sent Tuesday to all the subscribers concerned.
The message indicates the two possible solutions for those who already share their identifiers: they can add an additional subscriber by paying the supplement, or transfer the profile of a person outside the household. This one will have to subscribe to its own subscription but will thus preserve its preferences.
Netflix, which has more than 232 million subscribers, also added a cheaper subscription with at the end of 2022, following years of reluctance. It now has nearly 5 million monthly active users, according to the company.
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