According to the company statement, each program of the Nike Training Club it will have multiple episodes, a total of 30 hours of exercise sessions distributed in two batches, and will be available in a first stage for the United States, as well as being included in all Netflix plans, with training for all levels
The first part of fitness classes will launch on December 30, and additional programs will launch in 2023.
“It’s not always easy to get motivated to exercise, but the option to feel the burn and then transition directly into one of your favorite programs has a certain appeal,” the company commented on its corporate blog.
Nike, for its part, reports that NTC has more than 90 training routines for all fitness levels, require little or no equipment, and cover a wide range of exercises, such as strength, high intensity and yoga, duration and intensity. The routines are divided into programs, each with several episodes, for a total of more than 30 hours of sports content available on Netflix.
According to Netflixmore exercise sessions will be released throughout 2023. All the content of Nike Training Club It will be available on all Netflix plans, and in 10 languages. To find the training routines, users only have to search “Nike” and Netflix.
One of this app’s competitors is Apple Fitness+, so Netflix’s strategy might be aimed at finding more users who want to exercise from home or even outside by downloading the episodes to play outside the home.
In addition to competing with the application of Apple Fitness+, In search of capturing more users, it also bets to compete with YouTubewhich has been offering fitness content for years.
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