[新頭殼newtalk] In order to more accurately predict the viewing habits of each user and recommend more suitable movies or albums, the video streaming platform Netflix has added a rating button, Two Thumbs up, which is the so-called like function.
Netflix abolished the 5-star rating system in 2017 and switched to thumb buttons representing “like” and “bad” as the rating mechanism. According to foreign media “The Verge”, Netflix plans to introduce the “Two Thumbs Up” button to join the current scoring system. And “Two Thumbs Up” can represent the type of movies or series that users really like, helping Netflix to better understand users’ usual viewing habits.
In order to create a movie viewing experience that is different from other platforms, Netflix has updated the existing rating mechanism so that users can more directly express their love for a movie or series. Netflix said that it continues to improve the user experience in Netflix from the design of the control interface, and they hope that the original recommendation system can be optimized through the like scoring mechanism. The new “Two Thumbs Up” feature is the key to improving the user experience for Netflix.
Now Netflix’s rating mechanism breaks the overly simple rating criteria in the past, and with the addition of “Two Thumbs Up”, users’ preference for movies or albums is more refined. Regardless of the iOS or Android version of Netflix, the “Two Thumbs Up” button has already appeared in the Netflix viewing screen.
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