2023-06-20 07:18:45
Ah that, we were not happy when we received the emails from Netflix. It was to tell us stop to account sharing. A practice that we all practiced cheerfully, sometimes simply in the family, sometimes between friends by sharing the price of the subscription.
That’s exactly what I was doing anyway. I split the bill and I spun free access, to my mother-in-law and more!
Well, all that is over, we talked a lot regarding it.
The good news is that Netflix immediately saw the effect of this tough policy. In the United States, 100,000 people took out a subscription to the platform on May 26, once more the next day. Another 100,000 new subscribers.
And then, these figures… is it a lot?
More than that, it’s huge! This is an increase of more than 100% compared to the rate of subscriptions over the previous two months. What I am reporting to you here are not official figures from Netflix, for that we will have to wait for their next quarterly report, but those from an agency that measures online subscription data.
And precisely, since this box has done this job, so since 2019, it had never recorded such a peak in Netflix subscriptions. And there is better, the last time we saw such curves was in April and May 2020, in the midst of a health crisis.
We therefore subscribed to Netflix as much following the threat of no longer being able to access it as when we were cloistered at home. I find that crazy!
What regarding in France?
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Officially, no, of course, no figures. But what I can tell you is that the trajectory is identical to what is happening in the United States. Faced with the ultimatum, the followers of collectivism applied to Netflix fell into line. Either they pay a little more for the right to share their account, or the one who took advantage of it for free took out his own subscription.
But in any case, those who pay far outnumber those who have returned their Netflix club card. I told you that I too shared my accounts, well my two accomplices in fraud each took out a subscription.
If even a small fraction of the 100 million people who use an account they don’t own do the same, Netflix bosses can be rubbing their hands.
Not only do they bring in new money, but they also reaffirm the power of their brand.
capable of anything, even resisting a global bad buzz.
This is an example that can spread oil?
So we will have to wait for these spectacular results to be confirmed over time, but even if the pace were to slow down, the strategy of the American platform is validated.
And yes, to answer you Nicolas, it will necessarily encourage all of Netflix’s competitors. Because they all have the same problem, probably not on this scale, but spinning your codes to your friends is a kind of norm on the Internet.
Now that Netflix has put the kibosh on it, other platforms will be able to follow without too much damage.
In addition, sorry to tell you, there is little chance that the idea of MP Louis Boyard will see the light of day. The elected LFI wants a law to prohibit the ban… Basically, that we can continue to share our account. A publicity stunt that should stop there.
It’s amusing all the same to consider that something not really authorized should remain so. If you are a subscriber to Le Monde, Le Figaro or L’Equipe and someone uses your codes, you will be blocked because they cannot be used on more than one device at a time. It’s painful, but it’s consistent. Stop the fantasy of free media!
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#Netflixs #lucrative #slash