2023-08-16 20:38:00
Nestlé gets even closer to its consumers through the new “Be More” podcasta space that addresses the health and wellness topics most sought following by digital audiences, such as “Myths and Truths of Nutrition”, “Healthy Lunch Boxes”, “Nutrition is not Deprivation”, among others.
Each program seeks to generate a unique experience with the listener, through advice and relevant information focused on promoting a balance in life that brings happiness to consumers.
According to data collected by nestle, 77% of Ecuadorian consumers declare that for them the most important thing is health and 50% assure that they have made some adjustment in their diet, precisely in search of a healthy lifestyle.
“We are embarking on this adventure that allows us to deliver relevant information, through a topic that matters to all of us, to us as well as Nestlé because we want to be an entity of change in society”, comments Susana de Freitas, Vice President of Communication Corporate, Digital Marketing and E-Commerce of Nestlé Ecuador.
For de Freitas, this means of direct and close communication with the consumer shows that Nestlé goes beyond a commercial brand, offering valuable and entertaining content that transcends brands and sets a precedent in how the food industry can contribute to well-being. of the societies.
Vistazo spoke with Susana de Freitas to learn more regarding the “BE MORE” podcastWe invite you to watch the full interview:
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