Dr. Nattapon Rangsitphon, Director-General of the Department of Industrial Promotion presided over presenting certificates to those who have undergone training activities “Uplifting agro-industrial businessmen, forming 30 franchises”, planting the 2nd DIPROM Franchise by expanding knowledge, developing agribusiness transition to an agricultural franchise that can be systematically and efficiently expanded. standard There were a total of 58 businesses who participated in the activities that were selected from across the country. Most of the selected agribusiness entrepreneurs had real intentions to apply their knowledge and develop them to achieve real results. This activity can drive a total of more than 50 agro-industrial franchises, which will be an important driving force in the country’s economic development to progress further.
Dr. Nattapon Rangsitphon said on the agenda as the chairman of the certificate to those who have passed the training activities “Uplifting agro-industrial businessmen, creating 30 franchises” that “congratulations With all the graduates today, DIPROM is ready to be an important force in promoting and developing entrepreneurs. by changing agribusiness From agricultural products, processing and services to standardized and systematic agricultural franchises through the teaching and learning process to enhance knowledge, understanding and incubating into business plans until able to produce an agricultural franchise manual This will lead to building credibility of the business and generating steady income.”
In this course, students will learn both theory and practice. Through a total of 6 training sessions, the content taught will start from adjusting the basics of doing a franchise business properly. Teach how to write a business plan in a franchise format. Online and offline marketing Creation of store design images Strategies to increase sales store management Cost calculation, marketing, branch expansion, creating a business model that can be developed and expanded. And the heart of the course is “Writing Manual Franchise”, which is like a business scripture that guides the franchisee to expand and grow systematically.
Dr. Wichai Charoenthammanon Course instructor “Uplifting agro-industrial businessmen, creating 30 franchises” With over 30 years of experience in the franchise and Chain Store industry, said of this course. “I see the importance of the Thai agricultural sector. Therefore, this course has been designed to be in line with Thailand 4.0 by combining theory and practice. The heart of the course consists of 3 steps: Agriculture is the basis. the second is agricultural processing. and developed into a franchise product What students must learn is product innovation Product development to be outstanding and different This course has selected potential entrepreneurs to study. Even manual or business scriptures are difficult to write. But students are willing and able to write. I appreciate it. In this era, new products are something that allows us to penetrate the market and gain endless new customers. The important thing is to never stop thinking and continually develop throughout your life.”
Mr. Phatsakorn Thirakhuntayakorn Franchise owner Banana Monkey Island One of the graduates told how they felt regarding participating in this activity. “I’ve been franchising for Bananas Monkey Island for 5 years, with more than 200 franchises in total, but still encountering production problems. raw material quality control Lack of standardized franchise management This course fills in what we lack. Because I want the Banana Island franchise to meet real standards. and can last a long time So I want to build a brand rather than make a profit. What you get from the course to apply to business is to draw on the advantages of the brand and create a clear concept. Manual is really useful. If you do it manually and put it on the shelf, it won’t be useful. I want entrepreneurs to open their minds and be ready to develop themselves. You can become a good franchise owner.
Mr. Suthipot Abhaiwong Grapefruit Processing Community Enterprise in Chainat Province Young Smart Farmer Another course learner who has a degree outside but sees the value of pomelo. local agriculture and the main occupation of the family therefore vigorously breaking through the resistance to advance agriculture Mr. Suttapot said that “I saw that there were so many bad grapefruits that they had to be incinerated, so the idea of Zero Waste was to process them so that they might all be used up. without causing loss At present, it can be processed into 9 types of products: grapefruit juice, grapefruit peel, grapefruit spray, grapefruit yogurt, grapefruit jam, moisture-proof charcoal, grapefruit wine, grapefruit cat litter, and another product will be launched soon. What can be gained from the course is About managing the team to support the expansion including financial matters and the most important thing is service Because when we develop into a franchise, we have to take care of our franchise customers to be successful together with us. I want to tell the new generation to come back and develop their own hometown. Finally, when you have done it successfully. will be proud.”
