The NBA announced its new global campaign The Heist II, which is available across all NBA social platforms and digital accounts.
Quoted from the official statement from NBA Indonesia, Wednesday (30/10), this film was made to celebrate the Emirates NBA Cup 2024, which will start with group matches on November 13.
This double match will be broadcast on TNT, opening with the New York Knicks who will visit the Philadelphia 76ers at 06.30 WIB, followed by the Golden State Warriors who will host the Dallas Mavericks at 09.00 WIB.
Set in Las Vegas, The Heist II presents a continuation of last season’s campaign. The film begins with NBA Cup Champion Los Angeles Lakers Anthony Davis, guarding his team’s NBA Cup trophy.
While celebrating last season’s win, Davis ordered champagne to his penthouse suite, unaware that five other NBA stars, Stephen Curry (Golden State Warriors), Shai Gilgeous-Alexander (Oklahoma City Thunder), Tyrese Haliburton (Indiana Pacers), Jrue Holiday (Boston Celtics), and Jamal Murray (Denver Nuggets), plan to steal the trophy right from before his eyes.
Emmy Award-winning actor Michael Imperioli also returns as the mastermind of the operation, this time alongside actress Rosario Dawson.
Even though the players try to secretly steal the trophy with a variety of tactics, from clever passes, disguises, to stunning theatrics, Dawson and Imperioli remain one step ahead of the NBA stars.
They traverse the Bellagio Fountains, pass through lasered rooms, climb buildings, and creep through elevator shafts. In a series of brave actions, they managed to capture the trophy, forcing the players to compete again to win it.
“Continuing the spirit of last year’s successful campaign, The Heist II returns with an exciting and entertaining story about the pursuit of a new championship for NBA players and fans,” said NBA Chief Marketing Officer, Tammy Henault.
“We hope this iconic theatrical heist storyline will appeal to a wider and increasingly discerning audience
that the Emirates NBA Cup offers a new level of excitement at the start of the season,” he added.
Additional broadcasts will begin leading up to the Knockout Rounds, Semifinals and Finals featuring Naismith Memorial Basketball Hall of Fame member Grant Hill alongside Imperioli and Dawson to discuss the final battle for the NBA Cup.
This show was directed by Paul Hunter and produced by PRETTYBIRD, in collaboration with creative agency Translation. (Ant/Z-1)
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**Interview with NBA Global Campaign Director**
**Editor:** Thank you for joining us today! We’re excited to talk about the NBA’s new campaign, *The Heist II*. Can you share what inspired this sequel?
**Director:** Absolutely! *The Heist II* builds on the fun and excitement of last year’s campaign. We wanted to engage fans in a lighthearted way that reflects the playful competitiveness of the NBA. This year’s installment is not just a celebration of the game but an entertaining story intertwined with our amazing athletes.
**Editor:** It’s set in Las Vegas, which is quite symbolic. Why choose this location for *The Heist II*?
**Director:** Las Vegas is synonymous with bright lights, excitement, and unexpected twists—much like the NBA itself. It’s the perfect backdrop for the thrill of competition. Plus, with the Emirates NBA Cup kicking off, we saw it as a fantastic opportunity to showcase both the tournament and the culture of basketball in a fun way.
**Editor:** The storyline features NBA stars plotting to steal a trophy. How do you think fans will respond to this playful narrative?
**Director:** We believe fans will absolutely love it! It brings a sense of camaraderie, and there’s a humorous undertone that reflects how competitive and yet connected these players are. They’re all incredibly talented and have a history of rivalry, so this storyline adds a comedic twist to their relationships.
**Editor:** Can you tell us more about the stars that play a role in the film?
**Director:** Yes! We have a fantastic lineup of NBA players including Anthony Davis, Stephen Curry, and Jamal Murray, alongside Emmy Award-winning actor Michael B. Jordan who adds an extra layer of charisma. Their chemistry on and off the court brings authenticity to the narrative, making it enjoyable for both basketball fans and general audiences.
**Editor:** The NBA Cup is starting soon too. What are you most looking forward to about this year’s tournament?
**Director:** The intensity! The Emirates NBA Cup will showcase some of the best teams and players. I can’t wait to see how the dynamics unfold, especially with matchups like the New York Knicks versus the Philadelphia 76ers and the Warriors against the Mavericks. The excitement of the tournament will definitely enhance the experience of *The Heist II*.
**Editor:** Thank you for sharing your insights! We’re looking forward to the film and the start of the tournament.
**Director:** Thank you! We hope everyone enjoys *The Heist II* and the thrilling NBA Cup that lies ahead!