2023-06-14 08:13:00
Adam Silver must have quite mixed emotions this morning. Indeed, the League announced the results of the postseason NBA hearings following the coronation of the Nuggets. If the overall result is enough to satisfy our friend with the shiny skull, the figures for the NBA Finals will leave him unsatisfied.
Let’s start with the big chunk, the average audiences for these 2023 Playoffs. With an average of 5.47 million viewers on the league’s three broadcasters, ABC, ESPN and TNT, NBA achieves best numbers in five years. Well yeah, the Kings – Warriors, Lakers – Warriors, or other Boston – Philadelphia, that appeals. Historic franchises, series that go far, there is everything to make fans love it and put the banana in the face of the Commissioner of the league.
2023 NBA Playoffs averaged 5.47M viewers across ABC, ESPN and TNT, making it the most watched in five years. pic.twitter.com/vjTrjvtGZc
— NBA Communications (@NBAPR) June 13, 2023
Conversely, the NBA Finals have not had the same success. Stripping out the “Covid years” of the debate, this season finale series had the lowest ratings since 2007 and the Cleveland–San Antonio Finals. Average viewership ahead of Nuggets–Heat is 11.6 million, down about 750,000 from the previous seasonand far from the heights that the League could reach at the time of the Cleveland – Golden State games between 2015 and 2018. It’s simple, the Steph – LeBron clashes were almost 20 million average viewers each year.
A few factors may explain these numbers, come on, quick little analysis. Already, the figures have a little trouble rising since the Covid period, there may be a little loss of hype for basketball on TV since we discovered how bad it was to stay at home. Then, the interest for the Finals might not have been the same if the poster had been a Celtics – Lakers for example. Denver like Miami are small markets, inevitably that has its impact. At the same time, the final figures are not so different from those of last year when Boston and Golden State had crossed swords, it will probably be necessary to find another explanation. But that’s Adam Silver’s job, and given the nuggets at stake, he’ll do it just fine.
Source texte : Yahoo Sports / NBA Communications
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