A Top Pro Running Team is Being Overhauled
The landscape of elite running is shifting in Flagstaff, Arizona. Several top runners on NAZ Elite, a prominent professional running team known for its earlier strains of openness and inclusivity, are leaving the team after not being retained by Hoka, the team’s sponsor.
Among those departing areOlympian Aliphine Tuliamuk, Kellyn Taylor — who AMS, Futsum Zienasellassie, and Stephanie Bruce. All are over 28 years old, suggesting a shift in team direction.
Hoka confirmed they are committed to supporting the rebranded group, but they’ll be doing so under new leadership.
The recent news brought on by the team’s founder, Ben Rosario, who is stepping down to pursue a new entrepreneurial venture, further shaking up things.
“NAZ athletes have won 143 races—including 21 national titles, produced 15 World Marathon Major top 10s, earned six international medals, and competed at the 2020 and 2024 Olympic Games,” Rosario wrote in a statement. “I’m grateful for those years and wish the athletesContinued success:”
Taylor, a four-
How does HOKA NAZ Elite balance the need to foster a new generation of runners while honoring the contributions and experience of veteran athletes?
**Host:** With us today is Jenna, a member of the HOKA NAZ Elite coaching staff. Jenna, thanks for joining us.
**Jenna:** Thanks for having me.
**Host:** As you know, there have been some big changes within NAZ Elite recently. Several prominent runners have departed, and team founder Ben Rosario has stepped down. What’s your perspective on these changes and what they mean for the future of the team?
**Jenna:**
It’s definitely a time of transition for NAZ Elite. It’s always tough to see athletes leave, especially those who have contributed so much to the team’s success. But change is inevitable in any sport, and I believe this presents an opportunity for us to evolve and build something new. We have a strong foundation with Hoka’s ongoing support, and we’re excited to continue developing talented athletes and competing at the highest level.
**Host:** Many are speculating that this shift signals Hoka’s desire to focus on younger athletes. Do you think that’s accurate? How do you ensure that veteran runners still feel valued and have a place within the team?
**Host:** Some see this as a sign of a changing tide in professional running, potentially a prioritization of youth over experience. What are your thoughts on this, and how do you think Hoka and NAZ Elite will navigate these evolving trends?
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