2023-10-24 14:28:42
Meu Méqui: McDonald’s launches its loyalty program to return the love of its consumers
Have you ever thought regarding asking for Méqui and getting more Méqui? To repay the love of its most loyal customers, McDonald’s is launching Meu Méqui, a loyalty program that will allow consumers across the country to accumulate points and exchange them for their favorite products in all of the chain’s restaurants.
Customers will have an increasingly personalized digital experience, in addition to being able to redeem products ranging from a cone to sandwiches and combos
Increasingly deepening its presence in the digital environment, which is already responsible for 61% of total sales in Brazil, the brand makes the new feature available on the Méqui app, already present in the daily lives and on the cell phones of millions of customers in the country. “Méqui is part of people’s lives and that’s why we want to repay the love of those who have always been with us. We are the first country in Latin America to receive Meu Méqui, which is more than a loyalty program, it is a new business modality that will benefit and further customize the consumer’s digital experience at McDonald’s”, explains Sérgio Eleutério, director of Marketing at McDonald’s in Brazil.
How to participate in My méqui
To access the program, the consumer must:
Download the Méqui app; Register with the requested data; That’s it, now just go to Méqui, accumulate points and redeem prizes.
After registering for the program, purchases can be made through McDonald’s physical or digital sales channels, whether through the app – via self-delivery or Peça e Retire -, or by going to the restaurant and identifying yourself with the QR code via the Drive Thru, a self-service totem or at the restaurant counter, they are converted into points: each R＄ 1 becomes 100 points. Prizes vary according to the number of points accumulated, which last for six months, and redemption must be made through the app via self-delivery or Order and Collect.
Find out everything regarding the program here.
Check out the video:
For the launch of the program and wanting to repay all the loyalty of consumers so far, on the first purchase following registering on Meu Méqui, Méqui will give, in addition to the purchase points, another 6,000 points, enabling all users to make their first exchange to get to know the experience.
See prices and available products:
• 6,000 points: 1 cone, 1 100mL premium coffee or 1 cheese bread
• 12,000 points: 1 McColosso Chocolate, 1 Cheeseburger or 1 small McFritas
• 20,000 points: 1 Sundae, 1 McChicken or 1 medium McFries
• 30,000 points: 1 400mL McShake, 1 Double Burger with Cheese or 1 Large McFritas
• 40,000 points: 1 Mcflurry Ovaltine, 1 classic sandwich (Big Mac, Cheddar McMelt or Quarteirão) or 1 Chicken McNuggets with 10 pieces and sauce
• 50,000 points: 1 Big Tasty, 1 Happy Meal or 1 McOferta Core (Big Mac, Cheddar McMelt, Quarteirão or McChicken)
About Arcos Dorados
Arcos Dorados is the largest independent McDonald’s franchise in the world and the largest quick service food chain in Latin America and the Caribbean. The company has exclusive rights to own, operate and franchise local McDonald’s restaurants in 20 countries and territories within these regions. Currently, the chain has more than 2,300 restaurants, including its own units and those of its franchisees, which together employ more than 95,000 employees (data from 06/30/2023). The company also uses its ESG platform, Revenue of the Future to positively impact the communities where it is present. Arcos Dorados is listed on the New York Stock Exchange (NYSE: ARCO).
To find out more regarding the Company please visit the Our site.
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