Palisade reaffirmed its unrivaled status by ranking first in domestic semi-large sports utility vehicle (SUV) sales (including pickup trucks) between January and April of this year. Palisade, with its cost-effectiveness, spaciousness, and commercial value at the forefront, is shaking the hearts of fathers once once more with the release of a partial change model in May. Ssangyong Motor Company’s Rexton Sports took second place in the category with the full support of 60 people.
According to the Kaizu U Data Research Center on the 27th, the Palisade was undoubtedly the number one semi-large SUV from January to April. The Palisade sold 17,588 units from January to April, and has not missed the top spot even once in the semi-large SUV market since its debut in 2018.
The Palisade, launched at the end of 2018, has been an absolute leader in the large SUV market, selling more than 50,000 units every year since 2019. In the first quarter of 2020, it ranked first in total SUV sales in Korea.
When the release of a partial change model is announced, the sales volume of the relevant car model tends to decrease, but even this did not apply to the Palisade. From the beginning of this year, a partial change model was expected to be released in the first half of the year, but the sales volume from January to April decreased by only 10% compared to the same period of the previous year. Considering the shipment disruption caused by the recent shortage of semiconductors for vehicles, this is classified as a rather good sales performance.
The Palisade has been reigning as a ‘dream car’ for fathers in their 40s with ample space, elegant design, and cost-effectiveness starting at the late 30 million won range. According to the Kaizu U Data Research Center, the age group who purchased the Palisade the most from January to April was in their 40s (23%).
Second place in the semi-large category was Rexton Sports. The sales volume of the Rexton Sports, which has established itself as a unique model in Korea among pickup trucks, has surpassed rivals such as the GV80 and Mohave. The Rexton Sport (3334 units) was the most purchased vehicle in the 60s between January and April. This is 31% of the total sales.
[원호섭 기자]
[ⓒ 매일경제 & mk.co.kr, 무단전재 및 재배포 금지]
