2023-07-24 08:18:59
Twitter owner Elon Musk is trying to establish X as the new name for the US short message service. On Monday, only small steps were initially visible: the name and logo of Twitter’s official profile were changed to an X, and the letter was also projected onto the company’s headquarters in San Francisco. However, the profile’s account name was still “@twitter” and the Twitter logo with the blue bird was everywhere on the website and app.
With a renaming, Musk would drop a more than 15-year-old brand with worldwide recognition and high recognition value. However, he was determined to go through with the project. When YouTuber Marques Brownlee wrote that he would continue to call the service Twitter, Musk replied: “Not for long.”
Musk bought Twitter for around $44 billion last October. He brought the online service to a new company called X Corp earlier this spring. a. The website x.com has been redirecting to Twitter since Sunday. This also works by adding individual profile names to the website address – and might be the first step in moving from twitter.com to x.com.
Musk has previously claimed he wants to expand Twitter into a platform called X, a super app with all sorts of features modeled on something like WeChat in China. However, apart from the granting of licenses for money transfers in three US states, hardly any steps in this direction have been reported.
The tech billionaire, who also owns electric car maker Tesla, announced over the weekend that it would “soon say goodbye to the Twitter brand.” At the same time, he generally likes to provoke and had the Twitter logo replaced for a few days in April with the symbol of the digital currency Dogecoin.
Musk recently admitted that Twitter’s revenue has halved since the takeover. The revenues are traditionally the central source of money for the service. Some large advertisers have left the service, fearing a more negative environment for their brands under Musk. He is now focusing more on the subscription business. At the same time, he brought in the experienced manager Linda Yaccarino, who was previously responsible for the business at the media giant NBCUniversal, for the top post. She supported the renaming in a series of tweets on Monday night.
1690187942
#Musk #turns #Twitter
