Musk reinstates Twitter banned accounts… Advertisers are leaving

[AI요약] While the account of former US President Donald Trump, who had been suspended from Twitter, was reinstated, most previously banned Twitter accounts are expected to be reinstated. While Elon Musk emphasized ‘freedom of expression’ and announced that he would restore the controversial account from this week, major advertisers are leaving Twitter, concerned regarding ads appearing on ‘objectionable content’.

Existing Twitter advertisers are leaving Twitter as Elon Musk announced that he would restore Twitter banned accounts in earnest. (Image = CNN News capture)

According to foreign media such as CNN on the 26th (local time), the restoration of the suspended account of social media Twitter will be carried out in earnest from this week.

Twitter CEO Elon Must will reinstate most previously banned and suspended Twitter accounts starting this week in the broadest move to reverse the platform’s policy of permanently suspending users who repeatedly violate Twitter’s rules.

Musk announced on Twitter last week that the suspended account would be reinstated, leaving, “The pardon will start next week.” Must’s announcement follows a Twitter poll on “general amnesty for suspended accounts if they don’t break the law or engage in egregious spam.”

The poll, which ended on the 17th, ended with 72.4% in favor of restoring suspended accounts and 27.6% once morest, and more than 3 million people participated in the vote on Twitter.

However, it is known that Musk and his Twitter team have not clearly defined how to classify accounts suspended for illegal or spam content inside the platform and accounts suspended for other violations and the total number of accounts to be reinstated.

Musk conducted another poll last week via Twitter. It is a vote on the restoration of Trump’s account, which was suspended following the US Capitol was attacked on January 6, 2021 by former US President Donald Trump’s enthusiastic supporters. The vote ended with a slight majority in favor of restoring the Trump account, and Musk subsequently announced the restoration of the Trump account.

Musk also reinstated the accounts of previously banned and suspended controversial users, including conservative Canadian podcaster Jordan Peterson, right-wing satirical website Babylon Bee, comedian Kathy Griffin and Congressman Marjorie Taylor Green.

Earlier, Musk announced that he would form a ‘content moderation committee’ with various perspectives immediately following acquiring Twitter, and that no important decisions would be made until the committee was in place.

It is not known whether the committee that Musk promised was actually formed and whether discussions on changing the platform were made. After restoring Trump’s account, Musk tweeted in Latin, “The voice of the people is the voice of God.”

Prior to Musk’s acquisition of Twitter, the platform gave users nine chances before suspending their accounts if they repeatedly violated its rules regarding COVID-19 or continued to provide false information regarding civil integrity. In addition, Twitter was operating devices to reduce internal controversies within the platform, such as △prohibition of terrorism △threats of individual and collective violence △target abuse and harassment △protection of personal information △promotion of abuse and self-harm.

Advertisers on Twitter are concerned regarding their ads appearing alongside “objectionable content.” (Image = CNBC News capture)

Musk has publicly stated that he does not agree with Twitter’s permanent account ban policy. “The new Twitter policy is freedom of expression, not freedom of authority,” Musk tweeted last week. It cannot be generated,” he said, adding that Twitter does not earn money from hate speech.

However, it is pointed out that Musk’s decision to reinstate numerous previously banned Twitter accounts will be difficult to garner support from existing Twitter advertisers. After Musk’s takeover of Twitter, many advertisers who left the platform were reportedly concerned that their ads would appear with “objectionable content.”

“In recent weeks, the company’s revenue has fallen significantly as major Twitter advertisers have left,” Musk said.

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