© Archyde.com Musk admires ‘Jung Yong-jin’s van’…”Tesla comes out as a new car” [테슬람 X랩]
An image created by Tesla (NASDAQ:) fans imagining a ‘Tesla van’. “What are the identities of those new cars hidden in the veil?”
The electric vehicle lineup unveiled by Tesla at the ‘Investor Day’ event held at the Gigafactory in Texas, USA on the 1st (local time) is a hot topic. Tesla showed two models wrapped in a veil along with its electric car model S·3·X·Y, semi-truck, and cybertruck as a presentation slide that day. It appears that Tesla is currently developing two new cars. The electric vehicle lineup that Tesla unveiled at the ‘Investor Day’ event on the 1st (local time). Two models are hidden in a veil. The undisclosed vehicle on the left is estimated to be a van, and the right one is a low-cost small model. /Photo=Tesla YouTube Tesla, one of the two new model developments is estimated to be a low-cost small model that has been expected in the market. Wall Street analysts predicted that a ‘half price Tesla’ of 25,000 to 30,000 dollars (regarding 33 to 39 million won) would be unveiled at this event. However, Tesla did not reveal a specific design or release plan.
Lars Moravy, vice president of vehicle engineering at Tesla, said, “With manufacturing process improvements and cost reductions, we expect the assembly cost of the next-generation model to be half that of the current Model 3 or Model Y.” Elon Musk Tesla CEO (CEO) also focused on promoting Cybertruck rather than ‘half price Tesla’. He emphasized, “The Cybertruck will be released within this year and will begin mass production next year.”
Experts cited “cannibalization,” in which new products erode demand for existing products, as the reason Tesla did not release low-cost models. U.S. venture capital firm Loop Ventures analyzed in a report late last year that Tesla might slow down Model 3 sales if it announced a small electric vehicle, tentatively known as “Model 2,” too early. It means that consumers during the economic downturn are likely to choose the cheaper Model 2. For this reason, Loop Ventures predicted that Tesla will unveil the Model 2 next year and start mass production in 2025. Mercedes-Benz’s large van ‘Sprinter’. In Korea, it has attracted attention as the commuter car of Shinsegae Group Vice Chairman Jeong Yong-jin. Musk “will definitely make a van someday.” What are the remaining undisclosed models? Tesla fans are assuming that this new vehicle will be a van. Musk said in his Q4 2020 earnings call that he would “definitely build a van someday.” Even on Twitter in 2018, “Daimler-Mercedes vans are great. It would be interesting to work with them on an electric sprinter (Benz’s van model name),” he said, showing interest. The Mercedes-Benz Sprinter has drawn attention in Korea as a commuter car for Shinsegae Group Vice Chairman Jeong Yong-jin.
Dave Lee, a Tesla YouTuber with 230,000 subscribers, also predicted that this model would be a van. In the video on the 3rd, he saw that the Tesla van would be released sooner than the low-cost small model. The reason is that the commercial vehicle market, such as a van, does not overlap with existing Tesla models. “There is a possibility that the Tesla van will be unveiled in the second half of this year and produced in the second half of next year at the earliest,” Lee predicted.
Meanwhile, Musk reconfirmed the production target of 20 million units by 2030 on the same day, saying that 10 electric models would be enough. There are a total of seven vehicles that Tesla has unveiled or are producing so far, including the Model S 3 X Y, Semi Truck, Cybertruck, and Roadster. Tesla CEO Elon Musk speaks at the ‘Investor Day’ event held at the Gigafactory in Texas, USA on the 1st (local time). Key executives, including Chief Financial Officer Jack Kirkhorn (CFO, left) and Chief Technology Officer Drew Baglino (CTO, right), all mobilized. /Photo=Tesla YouTube On Wall Street, the mainstream comment was “It’s a pity that the announcement of a new car is missing” over the’Investor’s Day’ event. Ryan Brinkman, a researcher at JPMorgan, said, “There was a lack of specific and measurable criteria for the clean energy transition.” Archyde.com also diagnosed that “it failed to impress investors who expected the announcement of a low-priced model.” On the other hand, Adam Jonas, a researcher at Morgan Stanley, said, “Tesla’s vertical integration efforts aimed at reducing costs will bear fruit.”
Netizens’ reviews were mixed. “Tesla vans are more suitable than Model Y for long-distance camping” and “School and kindergarten buses can also be converted to electric vehicles” were posted. On the other hand, there was a reaction saying, “Tesla did not mention anything regarding even a small model that is likely to be released,” and “another new car is for fishing to fool investors.”
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Reporter Sujeon Baek jerry@hankyung.com
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