2024-03-04 19:11:16
This collaboration series was launched at the DSM Beijing store on March 2, including branded Pre-loved bags, all newly created by the British duo design brand Stefan Cooke, fully displaying the charm of British craftsmanship. The two founding designers of the brand, Stefan and Jake, carefully researched and designed, spending a lot of time working with the craftsmen of the Rookery factory. The Rookery factory is one of Mulberry’s two carbon-neutral factories in Somerset, England, adjacent to Jake’s hometown. At the Rookery factory, the two major brands teamed up to develop repair technology and remade Pre-loved bags by hand. Incorporating four of Stefan Cooke’s signature design elements – bow, long handle, braid and slash – this collection transforms each bag into a unique item, redefining today’s second-hand bags.
This collaborative series is part of the Mulberry Editions series, second-hand bag items from the brand’s recycling program Mulberry Exchange. The program has been launched in China in October 2023. Through this program, the brand’s in-house craftsmen in Somerset, England, certify old bags and give them a new life, ready for their new owners. The collaboration explores both brands’ shared passion for circularity and the significance of sustainable craftsmanship in the 21st century, with a focus on low environmental impact manufacturing and innovative raw material sourcing.
In September 2023, this new exclusive series will debut at the Stefan Cooke Spring/Summer 2024 show at London Fashion Week. On February 16 this year, the series will be launched at the DSM London store, where sculpture installations and activities will be announced simultaneously. This is also the second consecutive time that circular fashion has become the focus of London Fashion Week.
DSM’s exclusive second-hand bag capsule collection, which includes 32 pieces, is now on sale at the DSM London store and the DSML e-mall, and will be launched at the DSM Beijing store on March 2, 2024 and the Tokyo Ginza store in March 2024.
“It’s great to be continuing our partnership with Mulberry with a second capsule collection, which we’re proud to launch exclusively at Dover Street Market. It’s the perfect continuation of a true collaboration, uniting our two brands’ shared passion for craftsmanship and redefining Time-honored second-hand bag fashion.” — Stefan Cooke
“Stefan and Jake are extremely talented in reimagining second-hand bags and their craftsmanship complements the work of Somerset artisans, perfectly aligning with the Made to Last brand ethos and circularity initiative Mulberry Exchange. We are proud to be part of this partnership The new capsule collection at Dover Street Market continues our unique collaborative journey.”
— Thierry Andretta, CEO of Mulberry
MULBERRY X STEFAN COOKE: DESIGN SKILLS
Mulberry x Stefan Cooke incorporates Stefan Cooke’s four iconic design elements. Bow: Inspired by the surface decoration of the Victorian era, it is made of jersey fabric for the first time in the Stefan Cooke 2023 Spring and Summer series. It has been redesigned in this series and is made of leather and topstitched on the bag. Long handles: Exaggerated white leather double shoulder straps, inspired by the fixtures Stefan and Jake added to vintage bags. Weaving: White cotton woven details, topstitched onto leather, pay homage to military tassels. Slash: The coveted slash check is reimagined as a deconstructed graphic on the outside of the bag.
The bags also incorporate signature Stefan Cooke embellishments, including giant fringes made from upcycled rugby shirts, thick button straps, all combined with Mulberry hardware and finishes on each bag Decorated with co-branded graphic charms.
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