CEO of MS Glow Beauty and MS Glow Aesthetic Clinic Shandy Purnamasari opened his voice regarding the controversy over his claiming brand participation at Paris Fashion Week. Shandy is accused of lying and only playing names Paris Fashion Week.
Netizens rushed to Instagram Shandy Purnamasari and MS Glow following viral criticism of local Indonesian brands claiming to appear at Paris Fashion Week. In fact, on the official Paris Fashion Week schedule, there is no name for the designer or local brand.
One local brand that claims to hold a show at Paris Fashion Week 2022 is MS Glow. The beauty brand collaborated with American designer Leanne Marshall to hold a show in Paris which she called part of Paris Fashion Week 2022.
“Finally!! Beauties’ curiosity regarding @leannemarshallofficial x MS GLOW’s appearance at Paris Fashion Week 2022 is paid off through this video,” Instagram @msglowbeauty wrote in his upload on Friday (4/3/2022).
The claim of MS Glow to be present at Paris Fashion Week 2022 was criticized by netizens. The reason is that on the official Paris Fashion Week Instagram account, which was held by the Fédération française de la couture (FHCM), there is no designer Leanne Marshall.
Shandy Purnamasari and MS Glow were also attacked by netizens in the Instagram comments column. Not a few accused MS Glow of being dishonest and claiming their own appearance at Paris Fashion Week.
“The first IG that is Real PFW is only one @parisfashionweek. It doesn’t exist anymore and the official website is in the IG bio. Claiming part of PFW is wrong, if it’s not part of the PFW directly because there’s FHCM, and the IG that you tagged in This post and the website that you posted yesterday are fake, your brand name is not on the official PFW website,” wrote a netizen.
“This is a matter of honesty and integrity. If you were honest from the start, surely there would be no pros and cons. Being honest and having integrity is rare…” wrote another netizen.
“It’s not that I don’t like seeing people happy…cm when tagged @parisfashionweek That’s the problem…because people who already understand regarding it will be more critical and provide education regarding it…better especially when going to promote something ask more deeply (if you don’t want to be criticized),” wrote another netizen.
Shandy Purnamasari’s Response to MS Glow’s Criticism Claims to Appear at Paris Fashion Week
Through the latest upload on Instagram on Tuesday (8/3/2022), Shandy Purnamasari explained why MS Glow wrote that they appeared at Paris Fashion Week. According to Shandy, designer Leanne Marshall who collaborated with MS Glow from the beginning wrote a hashtag that her collection would be exhibited at Paris Fashion Week.
“This is IG @fashionweekonline in the highlight that paris has a runway @leannemarshallofficial and they wrote #parisfashionweek, in IG lean before we left he posted with the hashtag #pfw.
At @fashionweekonline, it’s not just Paris, there’s New York and Milan Fashion Week,” wrote Gilang Widya Pramana’s wife.
Shandy added in his writing that his insight in terms of the fashion world is not too broad. So he himself doesn’t really understand whether Leanne Marshall’s fashion show in collaboration with MS Glow is really shown on Paris Fashion Week or held in conjunction with Paris Fashion Week.
“I’m not in the world of fashion. My insight regarding fashion is not too broad, so I don’t really understand that, we are just a local brand that is given the opportunity to collaborate with foreign brands,” wrote the CEO of PT. Indonesian Global Cosmetics.
Shandy emphasized that his goal to Paris was to make Indonesia proud. He wants to introduce Indonesian products to the world. In addition to bringing various products from MS Glow, Shandy Purnamasari also admitted to introducing batik and dangdut.
“So what are you guys fussing regarding? The fashion brand that we collaborate with is using #parisfashionweek #pfw why in the story and feed! At least if you can’t contribute, you can with appreciation :),” he concluded.
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