2023-09-22 13:44:00
We directly follow the launches of smartphones in the global and Brazilian markets, to have an idea of what is launched abroad and what is coming to Brazil. In the Brazilian market, the Motorola launched the Moto G54 and Moto G84 models with slightly lower hardware specifications in terms of RAM and storage compared to European countries and India.
Moto G84 sold in Brazil, Moto G84 sold in the United Kingdom
See how the two products were launched in Brazil:
Moto G54: This model comes with 4GB of RAM and 128GB of internal storage, with a price of R$1,349.10.
Moto G84: The Moto G84 features 8GB of RAM and 256GB of storage, with a price of R$1,979.10.
In Europe, UK:
Moto G84 with 12GB RAM in the UK
In Asia, India:
Moto G54 with 8 or 12GB of RAM in India
Comparison between models launched in Brazil, Europe and Asia:
Brazil United Kingdom India Moto G54
4GB/128GB
R$ 1.349,10
8GB/256GB
(not available)
8GB/128GB
₹15,999.00
≈ R$ 943,81 *
12GB/256GB
₹18,999.00
≈ R$ 1.120,78 *
Moto G84
8GB/256GB
R$ 1.979,10
12GB/256GB
£249.99
≈ R$ 1.502,60 *
12GB/256GB
₹19,999.00
≈ R$ 1.179,77 *
* Values converted to reais, without tax.
It is notable that models launched in Brazil feature less RAM compared to the United Kingdom, India and other countries. This discrepancy can be attributed to different market and pricing strategies.
It is important to note that the prices charged for products in different countries have not changed much, even in direct comparison, Brazilian prices are higher, a large part of this more expensive value reflects the high taxes charged by the Brazilian government on this type of product.
Why in Brazil do products come “covered”?
It is not uncommon to see products arriving in Brazil with less memory or even different processors to serve the market.. This practice was common among smartphones, including high-end smartphones. Samsung, which used Exynos processors in Brazilian smartphoneswhile products sold in the United States and Europe were embedded with Qualcomm’s Snapdragon.
Motorola has already launched other smartphones with less RAM here in Brazil than those launched worldwide, the question is why? I asked this question Motorola, which returned to Oficina da Net the following:
Motorola has different strategies according to each market and location.
G84:
Latin America – 8/256 GB Europe – 12/256 GB
G54:
Brazil – 4/128 and 8/256 GB Other Latin American countries – 8/128 and 8/256 GB Europe – 4/128 and 8/256 GB
As you can see, Motorola did not provide specific information regarding why Brazilian products have less memory power. These two models have not yet been launched in other Latin American countries. There are several smartphones that are targeted at just a few countries, and the memory variants are distributed unevenly, generally leaving the Brazilian market to receive products with less performance with the premise of lowering costs.
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