2023-10-24 15:20:35
Pop-up opens in Shibuya, Tokyo from the 20th
A success, with 2,500 people visiting over three days
Mom’s Touch, synonymous with local hamburger brands, has arrived in the Japanese archipelago.
Mom’s Touch announced on the 23rd that it opened a pop-up store called ‘Mom’s Touch Tokyo’ in Shibuya, Tokyo, Japan on the 20th and that regarding 2,500 people visited it in three days. Mom’s Touch evaluated itself as having completed a successful debut in Japan, with a total of 3,800 products sold during this period. ‘Mom’s Touch Tokyo’ is scheduled to run for three weeks until the 9th of next month to capture the tastes of Japanese consumers. Mom’s Touch plans to develop it into a global brand by expanding into Japan, an advanced country in the restaurant industry, following Thailand and Mongolia, where it previously entered the market as a master franchise.
Consumers are waiting in line to enter the Mom’s Touch Tokyo pop-up store opened in Shibuya, Tokyo, Japan. <사진 제공=맘스터치>
The pop-up store ‘Mom’s Touch Tokyo’ consists of a total of 5 floors, including 1 underground floor and 4 above-ground floors. It is gaining popularity by providing various goods and experience events along with Mom’s Touch products that are cooked to order. Mom’s Touch announced that it has mobilized all its capabilities to deliver unrivaled taste and quality to Japanese consumers through the newly opened pop-up store. Dozens of experts, including those at the Product Innovation Center, were dispatched to Japan, and ‘homemade cooking’ was adopted, in which everything from batter to frying was cooked by hand in the kitchen.
Consumers are ordering using QR codes at the Mom’s Touch Tokyo pop-up store opened in Shibuya, Tokyo, Japan. <사진 제공=맘스터치>
A Mom’s Touch official said, “This pop-up store is operated through advance reservations and on-site visits, and all three weeks’ worth of reserved seats were sold out on the day of the official opening.” Japanese local media also showed great interest in the Mom’s Touch pop-up store. According to Mom’s Touch, influential media such as TBS and TV Tokyo covered the pop-up store site and introduced Mom’s Touch with the content, ‘K-Burger that wowed Japanese people with its excellent taste and overwhelming amount in the middle of Tokyo.’
Consumers are enjoying products at the Mom’s Touch Tokyo pop-up store opened in Shibuya, Tokyo, Japan. <사진 제공=맘스터치>
An official at Mom’s Touch said, “Japan is considered an advanced country in the global restaurant market, and locals have a clear preference for their own brands, so we worked hard to prepare this pop-up store for a long time,” adding, “Using the Tokyo pop-up store as a stepping stone, we are actively working as an advanced global restaurant market.” “We will advance,” he said.
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