2023-10-07 19:00:00
“How Morocco transformed itself into an automobile Eldorado”. This is the title of the article published Friday in Les Échos, the French economic daily. An article which relates the success story of Morocco in the automobile sector to the point of becoming, in less than 20 years, one of the largest car producers in the world. A real feat from the kingdom which managed to attract Renault and Stellantis, two giants of the sector, who set up factories there, generating hundreds of thousands of jobs.
Read: Morocco dreams bigger for the automotive sector
According to the publication, this “Moroccan automobile miracle” is not explained “only by low labor costs”. The specialized daily highlights Morocco’s strengths, including its geographical proximity to Europe, its political stability, its minimum wage of around 300 euros per month, etc., as well as the implementation of a profitable strategy, which has allowed the kingdom to make a quantitative leap, going from some 30,000 Renault vehicles assembled with imported parts at Somaca in Casablanca, to 600,000 vehicles produced in factories in Tangier, Kenitra and Rabat with 65% of parts manufactured on site.
Read: 17% of Renault cars sold worldwide were produced in Morocco
It all started with Renault, which decided in 2007 to build a factory in Tangier. “To attract the French group, the Cherifian Kingdom rolled out the red carpet for it, giving it the necessary land and participating in the initial investment,” indicates the publication, specifying that the group produced some 255,000 last year Dacia brand cars. A performance that surprised the group’s leaders. “I have never seen a factory grow so quickly,” rejoiced Christophe Dridi, head of the Global Access range, quoted by the daily. Most of the production (90%) is exported to Western Europe.
Read: Stellantis will produce 450,000 cars per year in Morocco
“Over the years, a very dense ecosystem has built up which convinced Stellantis to also open a factory in 2019, in Kenitra. Some 150,000 Peugeot 208s will come out this year, without forgetting 30,000 Citroën AMIs,” we read. Added to this is the quality of the workforce. “The government covers most of the training costs and it is organized by companies. This system produces an excellent quality workforce, in particular thousands of automotive-trained technicians and engineers, which constitute an additional reason to set up,” explains Patrick Dupoux, Africa director of Boston Consulting. Group. But Morocco aims further. It is already attracting battery gigafactories.
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