Thursday, November 7, 2024 at 11:45 p.m.
Casablanca – The 21st “Morocco in Mode” (MIM) – International Textile Fair, placed under the high patronage of His Majesty King Mohammed VI, was inaugurated on Monday in Casablanca, in the presence of political figures, the business world as well as as professionals in the sector.
Organized until November 9 by the Moroccan Association of Textile and Clothing Industries (AMITH) and supported by the Moroccan Agency for the Promotion of Investments and Exports (AMDIE), this show is today asserting itself as an ideal networking and trade platform for textile professionals, both local and international, indicates a press release from the organizers.
The kickoff of the 21st MIM, which is recognized as a dynamic place of exchange promoting collaboration and commercial opportunities in the textile sector, was given in the presence of the Minister of Economic Inclusion, Small Business, employment and skills, Younes Sekkouri, Secretary of State at the Ministry of Industry and Trade, in charge of Foreign Trade, Omar Hejira, Wali of the Casablanca-Settat region, Mohamed Mhidia, Vice-President president of the General Confederation of Moroccan Enterprises (CGEM), Mehdi Tazi, and the president of AMITH, Anass El Ansari, reports the same source.
Highlighting the excellence and ancestral know-how of Moroccan textile production on global markets, this show welcomes companies and visitors from all over the world. More than 150 exhibitors, mainly Moroccan textile and clothing companies, are participating in this major event.
Following the opening ceremony of the show, AMITH signed three memorandums of understanding. The first with EURATEX to strengthen industrial cooperation between the European Union (EU) and the Moroccan textile sectors and the second with Casa Moda Academy (CMA) to promote the creation and development of academic and industrial synergies with the aim of contributing to the attractiveness of the textile and clothing sector to future creators.
As for the third memorandum of understanding, it was concluded with the Technical Center for Textiles and Clothing (CTTH) to promote and enhance Moroccan brands on national and international markets, through targeted communication and branding actions. and B to B.
In addition, a fashion show was organized by the students of Casa Moda Academy. A creative and daring showcase where the emerging talent of young designers in training is expressed. This fashion show allowed students the opportunity to present their creations, resulting from months of work, research and innovation, in front of an audience of industry professionals, fashion enthusiasts and media.
For this edition, the theme “Dayem”, embodying AMITH’s vision for the development of the industry, emphasizes opening up to new markets by attracting new investors (as is currently the case with China), as well as on sustainability, digitalization, and the promotion of the Moroccan brand and “Made in Morocco”.
For the second consecutive year, a pavilion dedicated to Moroccan brands has been set up.
On the sidelines of the show, AMITH is organizing a series of conferences, led by national and international experts, addressing several themes such as European regulations, mapping of sources of supply, the advantages and the current regulatory situation of the British market, the textile industry facing climate change, security in the textile sector, digital transformation within clothing companies, as well as Artificial Intelligence applied to fashion.
The 21st edition of the MIM Fair takes place over an area of 8,000 m² at the Casablanca International Fair, the economic capital of the Kingdom, internationally renowned for the quality of its textile production.
This metropolis, recognized as a major center of the Moroccan textile industry, is home to numerous factories producing a wide range of textiles, ranging from clothing and home textiles to technical textiles.
Present for more than half a century, AMITH’s mission is to promote, defend, and ensure the development of skills in the Moroccan textile and clothing sector. It is the standard bearer of its creativity, its dynamism and its evolution, and defends the interests of its ecosystems.
From training to promotion, the Association also integrates environmental and social governance standards into all of its procedures and actions. It works every day to support its members in their development and improvement process.
With regional branches, AMITH is present in the main Moroccan textile regions to be as close as possible to the daily challenges of its members. It promotes and supports Moroccan textiles in their conquest of national and international markets, and places the interests of workers in the sector at the center of its concerns.
Morocco in Mode: A Stitch in Time!
So, here we are, folks! It’s November 7, 2024, and while most of us are still trying to emerge from our post-Halloween sugar comas, the textile world is rolling out the red carpet in Casablanca! Yes, the 21st “Morocco in Mode” International Textile Fair is officially underway! And what a riveting event it promises to be—because let’s face it, if there’s anything that gets our blood pumping like a good comedy set, it’s the buzzing energy of fabric enthusiasts across the globe chomping at the bit to connect over cotton and polyester.
Taking place from November 7 to 9—just three days, or as we like to call it, a blink of the eye in the wonderful world of fabric artistry—the event is graced with the presence of some rather high-profile guests. I mean, when you can say His Majesty King Mohammed VI is technically your wingman, you know you’ve made it! Politicians, business moguls, and industry professionals gather not just to network but perhaps to size each other up for who has the best bespoke suit! Can’t hide those threads, can ya?
The Moroccan Association of Textile and Clothing Industries (AMITH) is at the helm, and they’re not messing around. Over 150 exhibitors, the crème de la crème of Moroccan textile and fashion industries, have flung open their doors to the world, offering a veritable smorgasbord of trends, innovation, and some fabric showmanship that will leave your grandma’s quilt look like last season.
Now, it’s not all fabric swatches and chat about the latest trends in stitching. AMITH gracefully signed three memorandums of understanding, making business deals smoother than silk. First up, a collaboration with EURATEX to bolster the industrial bond between the EU and Moroccan textile sectors—who knew a good textile partnership could make diplomacy as smooth as a fine cashmere sweater?
And just when you think they can’t possibly top that, there’s a pact with the Casa Moda Academy—cleverly named because ‘Casa’ is Spanish for house, so it’s literally a house for fashion education. They want to pump fresh blood into the industry, promoting new talent. Look out, world! Change is coming, and it’s wearing a fabulous outfit!
As if that wasn’t enough, our third deal was with the Technical Center for Textiles and Clothing (CTTH), focusing on elevating Moroccan brands both home and abroad. Because the only thing better than wearing a designer label is saying it’s made right here in beautiful Morocco, am I right?
And speaking of spectacular shows, the fashion show presented by Casa Moda Academy students is the icing on the cake! Young, fresh talent flaunting creations birthed from months of meticulous work—it’s like a talent show without the awkward moments. The students put their creations on display, and I can only imagine the excitement and nerves, like me before a first date, hoping there are no wardrobe malfunctions!
The highlight—if I can use that term loosely—has to be the theme “Dayem,” which translates to sustainable. They’re opening the door to new markets and investors while keeping sustainability and digitalization at the forefront. It’s like a Tinder profile for the textile world: attractive, aware of the environment, and ready to make a commitment!
Located at the Casablanca International Fair, this textile extravaganza takes place on a substantial floor space of 8,000 m². That’s right: an area big enough to house an emotional support elephant! And Casablanca, the jewel in Morocco’s crown, has long been a powerhouse of textile production—who knew our favorite city could stitch up prestige like it’s weaving magic?
And as a parting gift for attendees, AMITH has organized a series of conferences seasoned with expert insights on a wide portfolio of hot topics. From understanding the chaotic European regulations, the mapping of supply sources, to diving into climate change affecting the textile industry; if you think textiles are boring, infuse it with some climate debate, and suddenly it’s a nail-bitter!
So, whether you’re glued to the latest Moroccan fashion trend or just looking for insight into how the textile industry is evolving, the “Morocco in Mode” fair is the place to be! The event promises vibrancy, creativity, and a glimpse into the future of partaking in the grand tapestry of textile innovation. I’d encourage everyone to pay attention—not just to the threads but also to the ever-so-stylish conversations happening!
In the wise words of fashion moguls everywhere: “Dress to express, not to impress.” But hey, if you can do both, why not go for it? After all, the fabric of tomorrow is being woven today!
Thursday, November 7, 2024 at 11:45 p.m.
Casablanca – The highly anticipated 21st edition of the “Morocco in Mode” (MIM) – International Textile Fair, held under the esteemed patronage of His Majesty King Mohammed VI, officially opened on Monday in Casablanca. This prestigious event saw the attendance of notable political figures, key players from the business sector, and professionals intricately involved in the textile industry.
Organized from November 7 to November 9 by the Moroccan Association of Textile and Clothing Industries (AMITH) and supported by the Moroccan Agency for the Promotion of Investments and Exports (AMDIE), the fair has swiftly established itself as an invaluable platform for networking and commercial exchange for both local and international textile professionals. According to a press release from the organizers, the event showcases the vibrant potential of the Moroccan textile market.
The kickoff of the 21st MIM, heralded as a dynamic hub for collaboration and business opportunities within the textile sector, was marked by the presence of several dignitaries, including Minister of Economic Inclusion, Small Business, Employment and Skills, Younes Sekkouri, and Secretary of State Omar Hejira, who oversees Foreign Trade. The event also welcomed Wali of the Casablanca-Settat region, Mohamed Mhidia, Vice-President of the General Confederation of Moroccan Enterprises (CGEM), Mehdi Tazi, and AMITH President Anass El Ansari, illustrating the significant level of governmental and industrial engagement in the event.
Highlighting the exceptional craftsmanship and rich heritage of Moroccan textile production on a global scale, the fair has attracted companies and visitors from various corners of the world, with over 150 exhibitors predominantly representing Moroccan textile and clothing enterprises participating in this extraordinary gathering.
Following the opening ceremony, AMITH solidified three crucial memorandums of understanding. The first agreement was established with EURATEX, aimed at bolstering industrial cooperation between the European Union (EU) and Moroccan textile sectors. The second memorandum, inked with Casa Moda Academy (CMA), strives to foster the creation and development of academic and industrial synergies, ultimately enhancing the attractiveness of the textile and clothing sector for aspiring creators.
The third memorandum of understanding was established with the Technical Center for Textiles and Clothing (CTTH) to promote and elevate Moroccan brands in both domestic and international markets, employing strategic communication, branding initiatives, and B2B strategies.
In a showcase of burgeoning talent, a vibrant fashion show was held, featuring designs crafted by the students of Casa Moda Academy. This creative presentation allowed these emerging designers to display their innovative works, borne out of extensive research and artistic expression, in front of an audience comprised of industry professionals, fashion enthusiasts, and media representatives.
For this year’s edition, the theme “Dayem” was selected to embody AMITH’s vision for the industry’s growth, focusing on the attraction of new markets, luring new investors (notably from China), sustainability, digital transformation, and amplifying the “Made in Morocco” branding.
Continuing its commitment from last year, a dedicated pavilion showcasing Moroccan brands has been established, reinforcing the emphasis on local craftsmanship and innovation.
On the sidelines of the show, AMITH has curated a series of insightful conferences featuring national and international experts. These sessions will cover a variety of pertinent themes, including European regulations, sourcing strategies, competitive advantages in the current regulatory landscape of the British market, climate change impacts on the textile industry, security challenges within the sector, digital transformation in apparel companies, and the application of Artificial Intelligence within the fashion realm.
The 21st edition of the MIM Fair is hosted across a sprawling 8,000 m² exhibition space at the Casablanca International Fair, the economic heart of Morocco, which is globally acclaimed for its superior textile production capabilities.
This vibrant metropolis, recognized as a pivotal center for the Moroccan textile industry, is home to a diverse array of manufacturers specializing in everything from clothing and home textiles to cutting-edge technical fabrics.
For over fifty years, AMITH has played a crucial role in promoting, defending, and advancing the development of skills within the Moroccan textile and clothing sector. The organization stands as a beacon of creativity, dynamism, and evolution while steadfastly advocating for the interests of all stakeholders within its ecosystem.
From training initiatives to promotional endeavors, the Association incorporates standards of environmental and social governance into all its operations. Daily, it works diligently to support its members in their continuous development and improvement efforts, ensuring they thrive in a competitive landscape.
Boasting regional branches, AMITH is consistently present in key Moroccan textile regions, addressing the daily challenges faced by its members. The Association is committed to promoting and supporting Moroccan textiles in their pursuit of national and international market conquest while prioritizing the interests of the workforce within the sector.
Environmental impact of the textile and clothing industry
In the global market, and the impact of climate change on the textile industry. These conferences aim to foster dialogue, knowledge exchange, and collaboration, all vital for driving the sector forward.
the 21st “Morocco in Mode” International Textile Fair stands out not just as a mere exhibition but as a crucial catalyst for growth, collaboration, and sustainability within the textile sector. It amplifies Morocco’s positioning as a key player in the global textile arena, embracing innovation while honoring its rich cultural heritage. For anyone involved or interested in textiles, this year’s gathering promises to be an unforgettable experience, bursting with creativity, community spirit, and forward-thinking initiatives.
As the industry turns toward sustainable practices, the emphasis on local craftsmanship and international collaboration shines a spotlight on Morocco’s potential to not only lead in fashion but also to set standards in ethical production. So, let’s keep our eyes on Casablanca as it weaves the fabric of tomorrow, one stylish thread at a time!
