2023-11-03 09:43:33
According to the Global Services Location Index (GSLI), Morocco improved its ranking by 12 places compared to 2021. It thus ranks 28th out of 78 countries. It is also positioned as the second African outsourcing destination and 4th in the Middle East.
Morocco improves its positioning in the Global Services Location Index (GSLI). The Kingdom has in fact gained 12 places compared to 2021. An improvement which illustrates the dynamics taking place in this sector which generates tens of billions of dirhams in exports. The available figures reveal a turnover of around 15.7 billion dirhams at the end of 2022. Under the GSLI ranking which covers 78 countries, Morocco went from 40th place in 2021 to 28th in 2023 It is also positioned as the second African outsourcing destination and 4th in the Middle East.
“Morocco’s cost competitiveness and multilingual workforce (English, French and Spanish) as well as a renewed emphasis on upskilling digital have enhanced the nation’s vision as a welcoming place technology-related business operations,” can be found in the Global Services Location Index. And to recall that the Moroccan government plans to invest millions of dollars in the outsourcing sector.
The aim is to create around 5,000 jobs by 2026. Morocco is also one of the seven innovation hubs globally. The Kingdom is placed just following Singapore, Japan, Hungary, United Arab Emirates and Canada. It is also ahead of South Korea in this section. Due to this positioning, these seven nations are considered today to be emerging technological destinations and the most attractive in terms of offshoring. “As technologies such as artificial intelligence (AI) and machine learning (ML) continue to develop, automation brings more jobs home and near home, while pure outsourcing information technology (IT) and labor arbitrage are losing their appeal.
These changes have increased the importance of retraining the workforce to keep pace with technological innovation. To measure emerging realities, the GSLI has updated some of the skills and digital measures used in the index. It should be noted that this index classified 78 countries this year on the basis of 52 indicators, compared to 60 countries and 47 indicators in 2021. Four dimensions are weighted in this direction. Let us first mention financial attractiveness, in this case the cost of labor and infrastructure. We also note the skills and availability of people by evaluating the quantity and quality of the talent pool. Added to this is the business environment, including political, economic, regulatory and cultural aspects that influence the ease of doing business as well as digital resilience by measuring the digital skills of the workforce and digital outcomes of commercial activity.
This publication also made it possible to identify a certain number of considerations for consolidating this industry, particularly in a competitive and constantly changing context. In this sense, let us cite the degree of digital connectivity as well as the resilience and regeneration capacity of talent pools. “The move towards an automation-intensive environment of Industry 4.0 and generative artificial intelligence means that the cost of labor is becoming less and less important,” comments the GSLI team. A certain number of recommendations have been made in this direction. Thus, countries wishing to attract foreign investment in their workforce are called upon to strengthen their talent skills. Likewise, GSLI underlines the importance of integrating the regeneration of talents through education and training, inviting in this regard governments and the private sector to strengthen their actions in this direction.
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