2023-12-24 08:00:00
Deployment of the strategic roadmap for tourism 2023-2026 which aims, by 2026, to attract 17.5 million tourists, reach 120 billion in foreign exchange earnings, create 80,000 direct jobs and 120,000 indirect; repositioning tourism as a key sector in the national economy; the Marhaba 2023 reception operation launched last June, and marked by the return to Morocco of 2.84 million passengers and 642,000 vehicles having transited, in both directions, through Moroccan ports, an increase of 23% for passengers and 20% for vehicles compared to last year; continuation of the efforts of the Moroccan National Tourism Office aimed at promoting the Morocco destination through its strategy of conquering the main strategic source markets for the kingdom and strengthening the commercial action of the Office towards distribution players such as Tour operators and online travel agents, resulting in the security of approximately 4.48 million customers, marking in this sense a remarkable annual growth of 98%… Thanks to the implementation of a series of strategic measures, Moroccan tourism has seen a clear improvement this year.
To read: Tourism in Morocco: towards a revolution in human capital
Morocco also owes this clear recovery to the increase in capacity and air connections with tourist destinations; the deployment by the Moroccan Society of Tourist Engineering (SMIT) of significant investment efforts, managing to attract numerous foreign investors, as well as renowned international hotel chains such as Westmont, Kasada and Barcelo; the successful inauguration of 104 new hotel establishments in 2023, and the kingdom’s current accommodation capacity increased to around 300,000 beds. The measures implemented have borne fruit: the number of arrivals stands at more than 13.25 million arrivals at the end of November 2023, according to the latest figures revealed by the ONMT, an increase of 36%. compared to 2022 and 11% compared to 2019.
Regarding overnight stays, there are nearly 23.7 million in classified establishments, a significant increase of 38% compared to 2022 and 11% compared to 2019. As for travel revenue, they reached 88.4 billion of dirhams at the end of October 2023, marking an increase of 2% compared to 2019. The resumption of numerous flights suspended during the period of health crisis, as well as the inauguration of several new air routes contributed very significantly to the revival of the tourism sector. Some 24,737,734 passengers were welcomed during the first eleven months of this year, representing growth rates of 7% compared to the same period of 2019, and 34% compared to 2022.
Read: One month after the earthquake, Moroccan tourism is recovering
The exceptional global visibility that Morocco benefited from during its participation in the Qatar 2022 World Cup, as well as the exceptional resilience that Morocco demonstrated in the face of the Al Haouz earthquake, the unprecedented public/private collaboration, as well as proactive government action integrating support and recovery measures have also enabled the kingdom to boost its tourism. And there are promising prospects for 2024.
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