They got into crafts. Eyewear maker, curator or winemaker, these women live from their passion and continue to support professions that are in danger of disappearing. All of them moved and dazzled us during our first edition of the “Prix des Artisanes”, launched by your magazines ELLE, ELLE Décoration and ELLE à table, with the support of the LVMH group. Finalists for our prize, they tell us regarding their daily life, their journey, with its difficulties and its joys. Meeting with Morgane Jouan, wine producer.
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“I had to work a lot to be accepted, it’s very difficult for a woman to find a place for herself in the agricultural world,” Morgane Jouan tells us. However, this place, the oenologist and winegrower, found it in his domain of Château Terre Fauve, which she has been running since 2020, and where she now enjoys creating wines that look like her, original, feminine, colorful. “I like organic wines, very fresh, with aromas of tagada strawberry and marshmallow, like a return to childhood, I have developed a whole range around sweets”, explains this explorer of taste, who does not like nothing better than playing with flavors and letting your creativity run free. Her first cuvée, Amaitora – which means sweet tiger in Japanese – was inspired by the umami flavor, a taste that mixes salty, sweet, bitter and acidity, discovered during a trip to this country that she particularly likes.
It took time, and experience, to acquire this freedom. Originally from La Rochelle, Morgane Jouan studied biology in Bordeaux, without really knowing what she wanted to do later. It was while discussing with her teachers that she discovered the wine-growing environment and developed a passion for the vine. With her degree in hand, she was admitted to the Institute of Sciences, Vine and Wine, obtained her national oenologist diploma in 2018, then a master’s degree in research in the study of the aging of red wines. “After fermentation, new flavors appear, she says, I was interested in analyzing the aromas that are released over time”.
However, it is not taken seriously in this essentially male wine world. “Each time, I had to justify myself, prove my legitimacy, I was asked what I was doing there, if I had a father or an uncle in the wine estate…” she laments. She redoubled her efforts, and finally very quickly found her first job in the field of Quintus Castle, which produces Saint Emilion.
The great adventure
A year later, in 2020, Morgane feels sufficiently armed to embark on her own vineyard, with her companion Nicolas Baudet. Together they buy the Fronton vineyard, in Occitanie, not far from Toulouse. “We immediately fell in love with this area,” she explains today. The first establishment of vines was made by the Romans. The estate was very famous in medieval times before falling into oblivion”. The two oenologists bring it back to life and found Château Terre Fauve where they produce Négrette wines – a variety of red wines – from theorganic farming, and amazing tastes.
When we talk to her regarding the future, Morgane Jouan, 28, imagines her in the vineyards of Terre Fauve working on new projects: the design of craft beers and natural cosmetics from the aromas of the château’s wines. A craftswoman who hasn’t finished surprising us!
Discover all the news regarding the prize and the backgrounds of our winners of the first edition on prixdesartisanes.elle.fr