«It is desirable and it has been proposed to the government to broaden the scope of the Business Safeguarding Fund also for the acquisitions of companies by companies with historic brands that want to grow externally – explains Massimo Caputi, president of the Association of companies that own historic brands that add -. Furthermore, we propose a measure similar to what was done for tourism in 2021. The free revaluation of historic brands, at zero cost for the State, to bring out this important unexpressed value.” Behind the concept of external growth there is the purchase, for example, of supplier companies and the supply chain which should be safeguarded like the most important historical company.
According to a survey carried out by the association, the number of companies that might be registered in the special register of historic brands of national interest is around 50 thousand and must have been using the brand for at least 50 years. There are around 700 already registered in the register kept by Mimit, with a predominant weight of manufacturing companies. An operation that intrinsically leads to a strengthening of the value of the brand which, among professionals, is 10% more which is added to that of Made in Italy.
The Business Safeguarding Fund currently has a capacity of approximately 950 million that can be used for the acquisition of shareholdings. This is 350 million plus a further 600 million allocated by the 2024 Budget Law. It is a tool to support the restructuring of companies in economic and financial difficulty, to safeguard employment and protect historic brands. The Fund is promoted by Mimit and managed by Invitalia.
With a vocation for the protection of historic brands, the Fund has launched various operations to support historic companies including those of Corneliani, Canepa, Concerie del Chienti, Walcor and Pernigotti, for a total of 50 million which in turn have activated private investments for over 68 million and saved more than 860 jobs. Large companies and SMEs with decades of activity behind them have thus found support to continue.
«Many companies do not know that in their corporate assets they have an asset given by their brand and its history and being able to certify themselves as a historic Italian brand increases the appeal both on the domestic and foreign markets considering that Italian products are the most counterfeited in the world. world” underlines Caputi.
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2024-05-04 02:29:38
