More expensive than Apple announced price! Why iPhone 14 is expensive outside the US – iPhone Wired

Overseas Apple-related media 9to5MaciPhone14series actualpurchasepricethan Apple’s announced priceexpensiveI posted an article explaining why. The tax systems of governments around the world, including Japan, have had a major impact.

Apple’s announced price is tax-excluded

AppleiPhone14The selling price of the series has been announced as $ 799 for iPhone 14 and $ 999 for iPhone 14 Pro.

In the United States, a sales tax similar to a consumption tax has been introduced, but the tax rate differs from state to state, and in some states0％It has become.

Also, according to 9to5Mac, in the United States, even at stores etc.Display price without taxIt is common toTherefore, Apple will reduce the price of the iPhone, etc.Announced at a tax-excluded pricedoing.

note that,Many states set a sales tax of a few percentTherefore, in many cases, US users also have to pay more than Apple’s list price.

Is Japan still better?Consumption tax of each country

The selling price (tax included) of the iPhone 14 series at the official Apple online store in Japan is the cheapestiPhone14(128GB) 119,800 yen, the highestiPhone14 Pro Max(1 TB) is 239,800 yen, and on SNS etc.highI saw a lot of opinions.

Similar voices seem to be heard in European countries, and 9to5MacTax system stipulated by the governmentIt points out that the price of the iPhone 14 series in each country is higher due to

In Japan, a 10% consumption tax is imposed on the selling price of normal products.European countriesSimilar to consumption taxValue Added Tax (VAT)has been introduced andTax rate is regarding 20%It has become.

In the table of VAT standard tax rates published by the European Union (EU) in 2021, the tax rate is high25% in Sweden and Denmark, the lowest tax rate in Luxembourg is 17%, which is significantly higher than in Japan. In the UK, which left the EU in 2020, the value added tax is 20%.

For example, when purchasing an iPhone 14 in Sweden, in addition to the selling price set by Apple,Must pay tax equivalent to 25%there is.

more than doubled in Turkey

According to 9to5Mac, in Turkey, where the iPhone 14 series is the most expensive in the world, imported high-end electronic devicesregarding 90% taxDue to the imposition ofmore than double that in the USIt has become.

of various gadgetsSurvey of nukeni.com, an international price comparison information siteAccording to the company, the selling price of iPhone14 Pro Max (1TB) in Turkey is 451,137 yen.

In July 2022Apple raises prices significantly due to rapid yen depreciationThe situation continues to be difficult for Japanese consumers, such as the implementation of On the other hand, it seems that the selling price of the iPhone 14 is also high in other countries due to the strong dollar and taxes.

In Japan, each carrier is developing a residual value setting type contract and MNP discount that returns the terminal following regarding two years.iPhone14 (128GB) can be used from 47,690 yenis. In iPhone Mania,A list comparing the selling prices of each carrieris open to the public.

Source:9to5Mac, nukeni.com, European Commission (PDF)
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