As the Mid-Autumn Festival is approaching, the mainland is striving to curb the “high-priced” mooncakes that exceed 500 yuan (RMB, the same below) per box this year to promote the healthy development of the industry, but the official media “China News” (hereinfollowing referred to as “China News”) named , Häagen-Dazs’ ice cream mooncakes (picture 1) are suspected of playing “edge balls” under the name “moon cake ice cream”. Some of them are priced at more than 500 yuan, and the most expensive is 999 yuan. Later, they were renamed “Golden Autumn Gift Box Set” “.
The copy on Haagen-Dazs Weibo on the 27th of last month was still promoted with “moon cake ice cream”, but the copy on the 29th of the same month has been changed to “Golden Autumn Gift Box Set”. Chinanews.com refers to merchants playing “word games”. The mainland online media “Boss Network” quoted Haagen-Dazs customer service as saying that Mid-Autumn Festival products have been designed and priced at the beginning of the year, and it is difficult to adjust the price when the Mid-Autumn Festival is approaching.
Godiva Chocolate Mooncake becomes “Chocolate Pastry”
Also named “playing word games” by China-Singapore.com is Godiva, whose Mid-Autumn Festival gift box sells for up to 1,699 yuan. “. “Boss Network” quoted Godiva’s customer service as saying, “It’s not a moon cake, it’s similar to pastries and cakes. Desserts and snacks are similar, but not as big as moon cakes.”
Chinanews.com also named the “Peninsula Hotel” mooncake counter in Beijing SKP shopping mall. There are many mooncake gift boxes that cost more than 500 yuan or even more than 1,000 yuan. A box of chocolates, a box of honey candy and a jar of chili sauce (picture 3) are priced at RMB 2,398. The report quoted the mooncake counter salesperson of the Peninsula Hotel as saying that since the authorities stipulated that mooncakes cannot be sold in gift boxes with other products this year, the mooncakes were excluded and the money for the mooncakes was subtracted, but “mooncakes can be purchased additionally and added to the gift box”, with a maximum of 2,398 yuan per gift box. A box of mooncakes worth 498 yuan can be added.
In addition, the report mentioned that there was an online store priced at 499 yuan for a box of mooncakes earlier, but the shipping cost was as high as 600 yuan. At present, a variety of 499 yuan mooncakes have been removed from the shelves, but following a reporter from Chinanews.com asked the store, the other party said that it might be changed. Trade on WeChat, or open a separate link to buy.
The National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration for Market Regulation issued an announcement in June this year to curb “sky-high” mooncakes, emphasizing that the focus on supervision of mooncakes exceeding 500 yuan per box, operators should keep relevant transaction data for two years for relevant The department will check, and if necessary, will conduct a cost investigation immediately; it is also required that boxed mooncakes and other products should not be sold in bundles or mixed in gift boxes, and that the packaging of mooncakes should not use precious metals, mahogany and other precious materials.
Originally published on AM730 https://www.am730.com.hk/china/mooncake supervision order to avoid calling-mooncake-official media named Haagen-Dazs to play word games/336879?utm_source=yahoorss&utm_medium=referral
