After the organization of several pop-up stores around the world, Monogram, a platform dedicated to the resale of high-end fashion pieces, is opening its own point of sale in Paris in the format of the concept store.
Created in 2007 and formerly called “ByLuxe”, Monogram recorded 6.5 million euros in turnover in 2021 and should reach 9.5 million euros in 2022. This strong rise in power is, in part, due to consumers’ growing attraction to second-hand, a market on which Beverly Sonego, its founder, has bet everything.
A pure player, the company also plays in physical retail and has developed its international sales with pop-up stores in the United States and Dubai. The online sales platform had also opened a corner within the Galeries Lafayette Paris Haussmann in 2021 and had made its Parisian showroom a place of shopping open by appointment. The year also marked a new stage in the company’s history with the creation of a new graphic identity, the redesign of its website and the integration of the new name: Monogram.
MonogramLab opens in Paris
To support its growth, the company dedicated to the resale of luxury items has inaugurated a space of more than 160 square meters in the 16th arrondissement. The store is located at number 14 avenue Victor Hugo and offers, in addition to simple purchases, several services: an item drop-off room, a bag renovation and customization workshop and an authentication workshop. luxury items (with receipt of a certificate of authenticity registered on the blockchain).
The company has also thought of installing on screens what it calls a “financial market”, in order to inform customers of the evolution of prices of items on the luxury market.
Finally, the opening of the store is an opportunity for Monogram to show the diversification of its offer. The company offers, in addition to ready-to-wear pieces, shoes and accessories, decoration and lifestyle items as well as cosmetics.
