There are 5 pillars that may assist Ukraine construct a robust model on the earth. Maria Lipyatskaya, head of the BRAND UKRAINE group, writes about this in her article for ZN.UA just about the examine – “Why ought to Ukraine develop a nationwide model throughout a full-scale warfare.”
First – authenticity.
“Nations are judged by what they do, not by what they are saying. Subsequently, when selecting a central concept or model narrative, you could concentrate on the successes and progress of Ukraine in sure areas, comparable to army applied sciences, e-government, agricultural applied sciences or artistic industries,” she mentioned.
Second – this can be a burden.
A rustic’s future model should be deeply rooted in its previous and current. The easiest way to realize gravity is to kind a central concept that may run like a purple thread by means of all worldwide communications of Ukraine.
“I imagine that for us this concept generally is a phenomenon of will, Ukrainian superpower and lifestyle, which makes us unbending within the face of essentially the most troublesome challenges,” the creator believes.
Third – versatility. For the previous two years, the main target of our communications overseas has been full-scale warfare. Nevertheless, within the face of recent critical international modifications and challenges, it will be significant for us to make sure that the Ukrainian model stays related to the worldwide agenda.
“Because of this we might want to increase the vary of subjects by means of which we speak about Ukraine, deepening the information of overseas audiences about our tales, tradition, politics, technological achievements, and many others.,” she added.
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Fourth – digital id. In our time, the primary level of contact with the nation is the Web. That is why the digital id of nations involves the fore.
Fifth and remaining pillar – systematicity. The federal government, civil society, enterprise – everybody working with the event and promotion of the Ukrainian model should coordinate their efforts and collectively kind key narratives and messages for overseas audiences.