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2022 will close with more than 200 million content creators around the world.
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One million monetizable active users are registered in OnlyFans alone.
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The United States is the country with the largest number of users of the adult social network.
Content creation has become a useful tool for digitized life, but also a profession that generates great profits; However, as in all ventures, massive and short-term events can make a business grow or decrease its profits, depending on the trend and attention of the audience. This was reflected between November 20 and December 18, 2022, when OnlyFans creators were overshadowed by the Qatar 2022 Soccer World Cup.
And it is that it is not for less to speak of a “crisis” in the social platform for adults when one of the most important sports and entertainment events in the world is presented.
The impact is seen above all in the great trend that OnlyFans has had since its launch, since according to a report by We Are Social and Hootsuite, there are four thousand 620 million users worldwide, which represents an interannual growth of more than of 10 percent.
Most of these users share erotic or sexual images and videos of all types and categories, which has given it an “exclusive” differentiator between other digital platforms such as Twitter, Facebook, Instagram or TikTok.
With the increasing growth in the search for sexually explicit content, Semrush It has defined that in 2022 the United States positioned itself as the country with the most use of OnlyFans, since it will close the year with approximately 248 million visits to the website.
However, the atypical season that we just spent put this focused attention on OnlyFans to the test, as the shopping season The end of the year season and the 2022 World Cup in Qatar meant that some users and creators found themselves with less digital activity and, for the first time in a long time, reconsidered their sales and dissemination strategies.
Model blames World Cup for currency crisis on OnlyFans
Kerolay Chavez, a 21-year-old Brazilian known as the White Fairy on social media, complained regarding losing money and viewers on the adult platform during the 2022 World Cup in Qatar.
The OnlyFans star narrated how he had a devastating impact on the sexual content market during the sports season and his testimony managed to quickly go viral.
“My greatest victory will be to recover the attention of men. They prefer football to sex, they bet much more than they pay for my content. Let’s see if with the end of the Cup they go back to prefer a woman to a man chasing a ball”, explained the model to Portal UOL.
According to Karolay, who calls herself “the last virgin,” the soccer competition directly affected her work, as her income fell by as much as 60 percent.
Although there are no official figures from OnlyFans that confirm a downward trend among content creators, the young woman’s position is not so far-fetched if one considers that only in Mexico an average of 20.96 million viewers are estimated to follow the broadcast of the matches. .
What is a fact is that OnlyFans stories surprise every day because of how easy it seems to earn money and the type of content that users are looking for, which has caused hundreds of people around the world to change their trades and professions for this hobby. Example of this is Mayara Lopes, who stopped cleaning and made a fortune on this platform and who has even written a book to talk regarding the difficulties that being a digital sex star entails on a social and emotional level.
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