2023-11-26 16:59:46
Virtual models are not a new invention, but it is not common for an agency that previously worked with humans to switch to computer-generated personnel. The operators of the Spanish company “The Clueless” have taken such a step. The reason: frustration when working with real people.
“We analyzed how we work and found that many projects were on hold or canceled due to problems beyond our control. Often it was the fault of influencers or models, not the project structure,” says co-founder Rubén Cruz in conversation with Euronews. He complains regarding the unreliability and difficulty of working with human contractors and what he believes are excessive demands for money from many influencers.
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