Whether you have a company or your desire is to start a business, it is necessary to know the essence and modalities of marketingas this will allow you to make informed decisions to choose the business strategies that lead to the achievement of the objectives, always seeking to promote the brand through growth and customer satisfaction.
Get ready to learn about the different marketing modalities that will help you improve your business strategy!
What is marketing?
He marketing or markettechnics refers to all those strategies that allow a brand or product to satisfy a specific audience through appropriate prices and promotion.
It is through marketing that the acceptance of a product in the marketthe public decides whether or not to give it notoriety, and this depends on the marketing strategies, hence the great importance of generating a successful plan.
Know the modalities of marketing
Marketing is a huge world, digital growth has given rise to a virtual market that has not stopped growing during the last decades, which is why there are numerous modalities, but you can learn about the most relevant ones below:
1. Electronic marketing
It encompasses the marketing digital moderno, since it makes use of all online channels that allow campaigns and messages to be publicized to reach the public. In this sector you will find the management of social networks, the creation of content for blogs and online advertising.
2. Offline Marketing
It is the traditional part of marketing; It covers techniques not related to the Internet, such as promotion or advertising through radio, television and local or national newspapers. This modality allows companies to make themselves known in specific geographic areas, capturing the target audience.
3. Direct marketing
Surely you have ever received a text message, DM on your social networks or email with promotions of products and services, this is what direct marketing is all about, approach the consumer through information previously acquired that is in a database.
4. Indirect marketing
It is no coincidence that Coca Cola bottle that appears in your favorite movies, or the brand of shoes or car that appears in a close-up shot. This is a marketing modality that allows introduce advertising in a subtle way in audiovisual content, from cinema, video games to TV programs.
5. Massive marketing vs niche marketing
The mass marketing It is simply advertising that seeks to attract any type of audience, without any segmentation, its main objective is to make itself known at a very large level and achieve sales in all markets.
Unlike the niche marketing that focuses on a specific type of consumer that shares similar characteristics with the company’s ideals, in this way it is possible to focus strategies on them, save resources and have more possibilities to retain them as customers.
Finally, remember that these are just some marketing modalities that will allow you to enhance your business strategy, new types emerge every day, so there are no limits to what you can apply to communicate your business messages to the public and achieve success.
(I.S.)
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2024-04-07 12:34:41