Published on
September 22, 2024
Renzo Rosso is a bundle of energy and optimism. Reached by FashionNetwork.com, immediately after the Margiela show, he finds time for some more general reflections on the market and the world of young people.
“At the moment some markets are suffering less than others, I think of Japan where we make 25% of our turnover and which is giving excellent results. A lively and evolved market, attentive to quality, eager for novelties, curious, open. I don’t know if you understand – he adds laughing – but it’s a country I’m in love with, I go there three times a year and for me it represents an incredible stimulus”.
Regarding the current situation, Rosso is optimistic: “of course, the moment is not easy but I am sure that with a new president in the United States and by reaching peace agreements on the two ongoing conflicts, we can move towards brighter moments”. Rosso believes so much in young people to whom, he says, “I owe my life” and to whom he asks to continue to bring innovation and fight for success.
Mm6 Maison Margiela – Spring-Summer2025 – Womenswear – Italie – Milan – ©Launchmetrics/spotlightBut today is the day of MM6, a brand that is doing very well thanks to the excellent work on style that has met unanimously with the public’s favor. The history and archive of Maison Margiela are once again a territory of exploration. The brand speaks of “the non-narrative sense of concreteness, a twisted brand of candor”.
Mm6 Maison Margiela – Spring-Summer2025 – Womenswear – Italie – Milan – ©Launchmetrics/spotlightPerfect garments for the suffocating heat of summer are on display, which feels concrete and present due to the low ceilings of the space, through the choice of music, and the white of the clothes, even though autumn seems to have already arrived in Milan. The silhouettes, sober and easy, are presented with slightly unconventional proportions.
The show is co-ed and the dialogue between men and women is absolute. There is a lot of white but also black and then high golden heels, cowboy boots, large belts, bracelet clutches, bags with large buckles, screen-effect sunglasses and then iconic Dr. Martens 1460 8-eyelet boots, reinterpreted with a painted white treatment. A print full of meaning also appears on the catwalk: the reproduction of the original message on AIDS, which aims to raise public awareness.
Mm6 Maison Margiela – Spring-Summer2025 – Womenswear – Italie – Milan – ©Launchmetrics/spotlightWe ask Renzo Rosso if there will be changes at the creative top and he simply replies, “the designers on board are fantastic and I’m happy to work with them.”
