2023-08-01 09:00:11
The 2023 summer sales which end on Tuesday show a first “mixed” assessment, according to the players in a sector which is suffering from the decline in the purchasing power of the French and which has experienced several bankruptcies of major brands.
After four weeks of sales, merchants’ turnover was down 1% overall compared to 2022, according to figures from Retail Int’s clothing panel. for the Trade Alliance.
Later sales schedule
This year, the summer trade meeting was to take place from June 28 to July 25, a later year than that of 2022. It was extended to five weeks by the government to try to compensate for the effect of the riots which have followed the death of Nahel, 17, shot and killed by a police officer at the end of June.
« Just over 1,000 businesses were directly affected by the riots “, had quantified the Minister Delegate for Trade Olivia Grégoire in early July.
In the capital, the results are “mixed” according to the Paris Chamber of Commerce (CCIP), which details in a press release that 54% of Parisian traders recorded results greater than or equal to the 2022 sales.
On a national level, ” the first two weeks went well » avant « a very marked slowdown “, observed the cabinet of Olivia Grégoire, which attributes this phenomenon in particular to a schedule of sales later in the season.
Inflation
These balances were eagerly awaited by the French and allowed them to make purchases following several months of tightening their belts “, reacted the Minister Delegate. “Inflation and the strong constraint of purchasing power have given new interest to the sales for consumers this year “, also observed the director general of the Trade Alliance, Yohann Petiot.
To the point that these give the month of July “ a very good performance compared to 2022 with 15% more activity in stores “, he noted.
On the other hand, the balance sheet is quite negative for local businesses “Said the director general of the union of independents (SDI) Marc Sanchez. The provisional figures among members (more than 25,000) indicate a drop in attendance of 15% to 20% compared to 2022.
Pandemic, inflation and rising charges have caused series of difficulties for three years for many brands well known to the French consumer — Kookaï, Burton of London, Gap France, André, San Marina, and others — which might lead them, such as Camaïeu in September 2022, until liquidation.
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