Before the authoritarian policies of Mrs. Anne Jakrajutatip, many countries decided to give up the copyright of Miss Universe. Meanwhile, many viewers expressed their indignation and said that their love for this beauty contest was being shaken.
The dispute over the name of Miss Universe Vietnam between the Saigon Universe Joint Stock Company (SG Unicorp) and JKN Global Group (the new owner of Miss Universe) is pushing the Miss Universe copyright issue which smoldering all the time to the climax.
The JKN Global Group, whose owner is transgender female billionaire Anne Jakrajutatip, has requested Unicorp not to use any of Miss Universe’s trademarks or logos on its websites, social media accounts, and ongoing marketing campaigns. cause controversy.
The matter is not over yet, but many viewers expressed their disappointment with the work of Mrs. Anne Jakrajutatip. Many people believe that Miss Universe under the billionaire woman no longer has the inherent attractiveness that is commercial, even considered “smelly of money”.
With the current wave of strong controversy, will Miss Universe reach a new peak or gradually turn away from the audience?
Turn away from longtime partners
Since taking over the ownership of Miss Universe, Ms. Anne Jakrajutatip has continuously shown her fierceness and uncompromising when introducing a series of reforms that are considered authoritarian.
From the copyright bidding regulations to the regulation that the national Miss Universe contest can only send Miss to compete, runner-ups cannot compete in other contests, Ms. Anne is increasingly causing outrage.
Not only that, many people are surprised by the drastic way of working, ready to turn away from longtime partners just for the money of Mrs. Anne.
Puteri Indonesia is a unit that has cooperated with Miss Universe for more than 2 decades but has lost the copyright to PT Capella Swastika Karya.
The fact that the Puteri Indonesia organization lost the Miss Universe copyright following more than 2 decades of cooperation shocked the public in this country. Puteri Indonesia is a long-standing and prestigious organization in this country in the field of beauty.
Besides, the fact that Puteri Indonesia agreed to pay 10 times more to maintain the Miss Universe copyright but still lost the license made the audience think that Anne was too harsh and only interested in money.
After Puteri Indonesia, another long-time partner of Miss Universe lost its copyright, which is Saigon Universe Joint Stock Company (SG Unicorp). Unicorp has kept the copyright of Miss Universe in Vietnam for 15 years but still turned away by Mrs. Anne.
In the letter that JKN’s legal director sent to the media on February 28, Unicorp did not offer an appropriate price for the bidding, so JKN considered giving the copyright to another organization.
Immediately following Unicorp lost the copyright, JKN showed firmness when asking the company to stop using the name Miss Universe Vietnam and the Vietnameseized name Miss Universe Vietnam.
In the face of Mrs. Anne’s brutality, many country directors have resigned. They think that their silent dedication over the years is not worth plunging into a meaningless copyright bid.
Unclear, unprofessional way of working
Drastic in introducing reforms, but the way the female billionaire works is said to be vague and unprofessional.
After losing the copyright, Mega Angkasa – Head of Communications of Puteri Indonesia organization released a statement saying that they were shocked because at that time were still waiting for official news from Miss Universe’s Global Franchise Director – Carlos Capetillo regarding the continue to license as in previous years.
Since then, Ms. Mega Angkasa questioned whether there had been fraud in the bidding process. “We felt it was unfair because Puteri Indonesia only had 3 working days while other country directors had an extension. Also, we were not provided with a proper bidding format, in where other countries have quite granular bidding formats,” Mega said.
Anne constantly caused waves with her authoritarianism.
Due to the lack of transparency in the bidding process, Puteri Indonesia expressed doubt that there are factors that govern the decision of the transfer of the Miss Universe Indonesia license.
In Vietnam, following losing the copyright of Miss Universe, Unicorp actively changed its name and identity to separate the two brands of Miss Universe Vietnam and Miss Universe Vietnam.
Meanwhile, the new copyright holder of Miss Universe Vietnam automatically added the Vietnamese name “Miss Universe Vietnam” to its official fanpage, causing controversy.
Explaining this action, on the morning of March 1, the homepage of Miss Universe Vietnam said that they changed the name on the fanpage as designated by the Miss Universe organization and Ms. Anne following consulting with lawyers and the department. Legislation.
“This process is applied to all countries in the world throughout the history of Miss Universe when changing 1 copyright owner” – Miss Universe Vietnam said.
This action caused the Vietnamese audience to criticize, saying that Miss Universe worked unprofessionally and transparently during the copyright transfer process in Vietnam, so it caused disputes.
Miss Universe will be turned away?
After a series of controversies regarding copyright and money taking place around the world, the audience questioned the true value of Miss Universe and wondered if this contest still retains its position and popularity. of the audience.
If many companies are willing to spend a lot of money to bid for Miss Universe copyright, long-standing organizations like Puteri Indonesia are still optimistic following losing their franchise license.
The name dispute between Miss Universe and Unicorp company is attracting attention.
Puteri Indonesia said it will invest in Miss from next season to compete in major beauty contests such as Miss International or Miss World. Puteri Indonesia also affirmed that this long-standing competition focuses on finding an excellent representative for the country of thousands of islands instead of seeking glory in the international arena as in recent years.
Another long-standing organization, Binibining Pilipinas 2023, also turned to Miss International following losing the right to send contestants to Miss Universe in 2018.
While many people think that the contest is no longer attractive, there are still audiences who support Binibining Pilipinas and for the Filipino people this is still considered the oldest and most prestigious contest.
In Vietnam, following losing the right to send a representative to Miss Universe, the winner of the Miss Universe Vietnam contest organized by Unicorp is expected to attend the Miss Supranational arena.
It can be seen that while female billionaire Anne Jakrajutatip is still adamant with her tough reforms, many countries are starting to change direction because they no longer fit Miss Universe’s criteria.
Many people predict that Mrs. Anne’s reforms will “hit him on the back”, causing the audience to increasingly lose sympathy and turn away from Miss Universe.
