| Janet Teplik
| 03.10.2024
Swiss designer Schirin Thoma collaborated with Beatrice Turin during fashion week. Turin not only performed on stage as a singer but also walked the runway alongside other models showcasing Thoma’s new collection.
From September 13th to 17th, London transformed once again into a paradise for fashion enthusiasts during Fashion Week. This year, Swiss designer Shirin Thoma also made an appearance. Starting her career as a petite model, the young Swiss woman has chosen to contribute to the fashion world.
Since the age of twelve, she has walked on the world’s most prestigious catwalks in New York, Paris, Milan, Dubai, and Moscow. Her experience also includes appearances in numerous films, commercials, and music videos. Now, instead of walking the catwalk herself, she fills it with her own fashion line. For the past few years, she has been designing everyday leisure and sportswear inspired by anime and manga under the brand name “Schirin.Style”, alongside her American team members Chuck Coleman and Vilma Biliene. Her clothing line primarily targets young people and is characterized by being easy to care for, eco-friendly, and unique. The materials she selects are elastic and breathable, and the designs featuring anime and manga characters are applied to the garments using a special transfer process.
For London Fashion Week, Thoma enlisted Miss Europe, Beatrice Turin. The Austrian model and singer showcased her talents at the event. She opened Thoma’s show “Nektar of Gods” with a performance of her song “Risk it all,” which star producer Klaus Biedermann extended into an 18-minute catwalk version. Turin also appeared on the runway alongside Monika Mazurek, Marc-Oliver Stöcklin, guest model Xenia Princess of Saxony, and many international models, presenting the latest collection from “Schirin.Style.”
“With Schirin.Style, I aim to create a brand that offers everyday suitability combined with style. My designs emerge from creativity on the computer and are crafted by skilled manufacturers in Europe. The choice of polyester not only ensures breathability and durability but also aligns with my commitment to environmental responsibility, which is equally important to Beatrice Turin,” said the young designer. “I am very proud to have Beatrice Turin as a brand ambassador for Schirin.Style.”
Beatrice Turin expressed her excitement about the collaboration: “By producing in Europe, Schirin Thoma ensures the highest quality standards for her label and supports local craftsmanship. We met and developed a mutual appreciation at Berlin Fashion Week this year. Her innovative approach and undeniable talent fascinate me. I look forward to many future projects together.”
You can view an excerpt of Beatrice Turin’s performance here:
| Janet Teplik
| 03.10.2024
The Swiss designer Schirin Thoma and Beatrice Turin worked together as part of the fashion week. Turin not only appeared on stage as a singer, but also walked the catwalk with other models in Thoma’s new collection.
London Fashion Week 2024: A Fusion of Fashion and Music
The Glamour of London Fashion Week
From September 13th to 17th, London transformed into a paradise for fashion enthusiasts during this year’s Fashion Week. One of the standout presentations came from Swiss designer Schirin Thoma, who has made waves in the industry with her unique and stylish collections.
Meet Schirin Thoma: From Model to Groundbreaking Designer
Having started as a petite model, adorable and dynamic, Schirin Thoma’s journey has been nothing short of inspiring. She has graced some of the world’s premier catwalks since the tender age of twelve, walking in New York, Paris, Milan, Dubai, and Moscow. After years of experience in the fashion industry, Thoma has transitioned from model to designer, launching her own line.
Introducing “Schirin.Style”
In collaboration with her American team, Chuck Coleman and Vilma Biliene, Thoma created a brand named Schirin.Style. This line features everyday clothing tailored for leisure and sports, drawing its inspiration from beloved anime and manga. Here are some key features of her clothing line:
- Target Audience: Primarily aimed at young, fashion-forward consumers.
- Fabric Choice: Elastic, breathable materials that ensure comfort and durability.
- Design Process: Unique designs featuring anime and manga characters through an innovative transfer process.
Beatrice Turin: The Multifaceted Star
Joining Thoma at the London Fashion Week was Beatrice Turin, Miss Europe, who not only modeled but also brought a musical flair to the event. Turin’s dual talent was on full display as she opened Thoma’s show, “Nektar of Gods,” with a captivating performance of her single “Risk It All.”
Turin’s Impact on the Show
Beatrice Turin showcased her skills and style on stage alongside Monika Mazurek, Marc-Oliver Stöcklin, guest model Xenia, Princess of Saxony, and numerous international models, presenting the latest collection from Schirin.Style. Her vibrant personality and vocal prowess added a unique dimension to the show.
Environmental Responsibility: A Shared Vision
Both Thoma and Turin place a strong emphasis on environmental responsibility in their collaborative efforts. Thoma stated:
“With Schirin.Style, I want to create a brand for everyone who is looking for everyday suitability combined with style.”
This ethos is mirrored in the choice of materials used for the clothing, with a focus on breathability and eco-friendliness, ensuring sustainability without compromising style.
Behind the Scenes: Craftsmanship and Quality
Thoma is committed to supporting local craftsmanship by producing her pieces in Europe, thereby ensuring high-quality standards. She explained:
“By producing in Europe, we guarantee the highest quality standards with our label and support local craftsmanship.”
This vision aligns perfectly with Turin’s appreciation for Thoma’s innovative approach and artistry, which she discovered during Berlin Fashion Week.
Experience the Show
To witness Beatrice Turin’s stunning performance during the show, you can view an excerpt on her Instagram:
Upcoming Collaborations
The collaboration between Schirin Thoma and Beatrice Turin creates excitement for future projects. Both talent and vision promise to captivate fashion and music enthusiasts alike:
- Innovative designs that integrate music and fashion.
- Collaborative marketing campaigns targeting younger demographics.
- Potential runway shows and promotional events across Europe.
Further Exploration
To delve deeper into this exciting collaboration and the latest trends from London Fashion Week, you can visit:
