2023-04-16 14:00:22
Supporting its brand’s core pillar of creating a life in balance through mindfulness, Miraval Resorts & Spas announced details of its 2023 brand collaborations that emphasize mental wellness, mindfulness and inclusion in travel and hospitality.
“The Miraval brand is built with the intention of supporting the integral well-being of the person through human connections with a purpose. Through the evolution and expansion of our collaborations, Miraval Resorts can make a lasting, positive impact on our guests, colleagues, and extended community with meaningful tools to build resilience and create a balanced life,” said Susan Santiago, Chief Lifestyle Officer. and Miraval operations.
Highlights for 2023 include continued collaboration with the National Alliance on Mental Illness (NAMI) and the introduction of a new collaborative relationship with Alfiee Breland-Noble, founder of the BIPOC mental health and AAKOMA project.
Now in its third year, the Miraval brand collaboration with NAMI focuses on caring for caregivers and promoting a balanced life for colleagues and guests.
In January, Miraval Austin hosted a retreat for the NAMI Helpline Team, a group of staff and volunteers dedicated to providing resources and support to people affected by mental health conditions.
The retreat created a space for reconnection and rest to support the holistic wellness of the NAMI Helpline team.
NAMI thought leaders will also be present at each of Miraval Resorts & Spas’ Authentic Circle Appreciation Weeks throughout 2023, with additional mental wellness sessions dedicated to Miraval colleagues.
Other highlights include NAMI’s contribution of data and resources to a mental wellness tool for Miraval colleagues.
Highlights of the previous collaboration include a series of soundscape and meditation videos on NAMI’s Hearts+Minds website, which was created to raise awareness of the connections between physical and mental well-being.
“Miraval Resorts are valued partners of NAMI, the National Alliance on Mental Illness. This year, Miraval Austin generously hosted a retreat for the NAMI Helpline team. Every day this team provides help and support to thousands of people dealing with mental health challenges and the Miraval brand allowed them to experience a much-needed retreat where they were able to pause and focus on their well-being. You can’t pour from an empty glass, and NAMI is so thankful our helpline team has been able to recharge, so they can continue to support people who need us. Supporting mental health in the workplace is hard but essential work. Both management and colleagues have an important role because everyone benefits when we bring our full and authentic selves to work,” said Jessica Edwards, CDO, NAMI.
Additionally, during 2023, Breland-Noble will host three in-person “Caring for Our Caregivers” sessions focused on self-care for Miraval colleagues and cultural responsiveness training.
The sessions will offer colleagues access to mental wellness resources to enable more meaningful work-life integration through mindfulness and empower Miraval colleagues to foster a safe and inclusive work environment. Inspired by the first Elevation: Diverse Women’s Wellness Retreat that hosted nonprofit mental health and social impact leaders in Miraval Arizona in 2022, the experience includes transformative conversations about elevation and creating safe spaces for caregivers to rest, they rejuvenate and renew.
Later this year, Miraval Berkshires will host an immersive leadership retreat for Breland-Noble and a group of colleagues to reset and recharge, and this fall, Miraval Austin will host Breland’s second annual Elevation: Diverse Women’s Wellness Retreat. -Noble.
“When we met with the Miraval team, we immediately clicked around the shared values of mindfulness and mental health equity. At The AAKOMA Project, we embody my personal value of creating a space for human authenticity, self-acceptance, and self-love,” said Breland-Noble.
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