Tianfeng International analyst Ming-Chi Kuo tweeted on Tuesday (15th) that Apple’s Apple Car project team has been disbanded for a period of time. If Apple wants to achieve its mass production target in 2025, Apple must reorganize the team in the next 3 to 6 months.
According to reports, since Apple’s “Project Titan” car-building plan around 2014, Apple has undergone years of strategic changes and high-level changes. Driving research and development, the Apple Car has been described as Apple’s “next star product.”
Apple is making a big push for a fully self-driving Apple Car following it was reported last November that it had reached a key milestone in the field of self-driving systems.
However, “Bloomberg” technology reporter Mark Gurman reported in late January this year that Joe Bass, who had worked at Apple for 7 years and was the software engineering project director of the automotive team, had left. With Joe Bass’s departure, Apple’s management team formed a year ago. Almost all of the team left.
Gurman said that 2022 may be the most critical year to determine the success or failure of Apple Car, and if Apple really plans to launch its first car in 2025, it will now have to push the relevant work non-stop.
Recently, Apple’s main contract manufacturer Hon Hai (2317-TW) and Luxshare Precision (002475-CN) may be a candidate for the Apple Car, and both companies have recently entered the electric vehicle market.
According to market analysis, if Apple Car achieves the trinity of software, hardware and services, Apple will be able to provide better vertical integration than other competitors, bringing a disruptive impact to the automotive industry.
Apple (AAPL-US) rose 2.97% to 155.09 per share Dollardown regarding 14.79% so far this year.
