Half a month in the past, it was a state of affairs they may solely hope for. And has been working onerous ever since.
On the finish of Might, following a number of horrible months, the businesswomen needed to notice that their Aalborg firm had gone bankrupt.
This regardless of an growing demand and a profitable efficiency within the TV program Løvens Hule.
Now, nonetheless, the businesswomen – along with a brand new associate – have succeeded in shopping for the property out of the chapter property.
– We will now do one thing that brings us ahead once more. Up till the chapter, we’ve got been in a state of uncertainty for an extended interval, which has paralyzed us and the event of the enterprise, says Tina Hare.
Has value the founders dearly
Since 2016, their idea A Sprint of Magic had been promoting childhood reminiscences by way of “interactive letters from Santa Claus and the Tooth Fairy, amongst others”.
However a collection of unsuitable strategic choices ended up taking the lifetime of the multi-million greenback enterprise in Might.
The chapter has value the founders dearly. Each financially and psychologically.
The founders acknowledge that alongside the way in which they made unsuitable choices on behalf of the corporate. Together with sparring from the skin.
But it surely should finish.
– Nobody is aware of extra regarding our enterprise than we do. That’s the reason we’ve got agreed that we should hear extra to ourselves, says Tina Hare.
– And now we have a possibility to shake issues up. We wish to construct a much bigger, stronger model in a better approach, says Natasja Andreasen.
Reached milestone earlier than nationwide breakthrough
- In February, the North Jutland firm had a nationwide breakthrough when Tina Hare and Natasja Andreasen took half within the TV program “Løvens Hule”.
- Buyers Nikolaj Nyholm and Morten Larsen collectively purchased 20 % of the corporate for DKK 240,000.
- The founders have beforehand defined that the rationale for the chapter was that, in continuation of their TV look, the corporate purchased “an excessive amount of” of year-round merchandise.
- An funding that killed the enterprise.
- Throughout November and December 2023, A Sprint of Magic generated gross sales of over a million kroner. For comparability – and to emphasise the event of the enterprise – gross sales for the entire of 2022 ended at DKK 710,000.
This implies – along with a number of collaborations – that the founders will focus the enterprise on what it has traditionally confirmed to be greatest at.
– We all know that success lies in Christmas. Subsequently, we imagine that the longer term lies in making the Christmas enterprise even greater, says Tina Hare, who, nonetheless, stresses that A Sprint of Magic should proceed to be a year-round enterprise.
Overwhelming reception
On high of the chapter, the founders have been provided assist and assist from a number of enterprise companions and competing colleagues.
– It’s truly overwhelming what number of different entrepreneurs have taken us on the once more of chapter. We can’t thank them sufficient for his or her assist, inputs and affords, says Natasja Andreasen.
The founders have bought the property from the chapter property by way of the corporate A Sprint of Magic DK ApS. Among the many homeowners is Isabella Bregnhøj.
Nevertheless, she doesn’t get any position within the revived idea.
– We belief Isabella so much, and he or she has helped us make it attainable to purchase the property out of the chapter property. The plan is for her to be purchased out once more sooner or later, says Tina Hare.
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Identified fraudsters took over a North Jutland firm and went on a purchasing spree
2024-06-12 17:59:48
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