Ademar Rodrigues Meireles came down the stairs of his rented house in São Paulo for a few days completely dressed as if he were the Argentine president, Javier Milei, and, at times, his way of expressing himself was identical, even speaking in another language.
Better known as ‘Milei de Floripa’, Ademar is a candidate for municipal councilor for the Liberal Party (PL) of former Brazilian President Jair Bolsonaro in Florianópolis, capital of the state of Santa Catarina, in the elections of next October 6.
A place with almost 8 million inhabitants in the south of the country that shares a border with the Argentine province of Misiones and, as the politician said, “is full of Argentines.”
The first time he saw the Argentine economist he was struck by his “theatrical and dramatic figure”, so one day he decided to wear his wig and noticed that his image was causing a sensation in the streets and people were stopping him to take photos.
That’s how he started attending all the demonstrations personified as Javier Milei, adding an item of clothing for each occasion: first his wig, then his characteristic sideburns, a chainsaw with phrases and even the presidential sash with the white and blue flag.
“There is no water”
Laughing and in a porteño tone, he said “there is no water” – referring to the famous “there is no money” – and looked at one of his advisors in protest. He wanted to conduct the entire interview in Spanish because he considered that this way he “transmitted more emotion.”
Before retiring, Ademar decided to throw himself into politics. According to him, this was to defend “the ideas of freedom” and fight a cultural, social and political “war” that is taking place in the world.
“We need to make the decision to be everywhere, as the left has done, taking over the university, culture, and artists for many, many years (…) One thing is certain: those who are not in politics are dominated by those who are,” he said.
But his clothes, criticised by many, hide a greater meaning: “In my private life I am Ademar, for me that is very clear. But this is a theatre, a political theatre. All politicians do theatre. Politicians pretend to be poor in elections but they are not.”
And he continued: “It is a cultural war, I am dressed in the ideas and what Milei represents, as an icon, as an idol of the right. (…) We are going to use the same weapon that the left uses, which is art.”
Like his political idol, the Brazilian is an economist and said he has two dogs, although he only mentioned his Rottweiler, whom he referred to as “the guardian” of the farm.
A new “liberating” constitution
With his chainsaw at his side, which has the inscription ‘cut spending’ in Spanish on one side, the cosplayer candidate said that “Brazilian social contracts are broken” and raised the need for a new “liberating” constitution in Brazil since the current one “has been greatly disrespected.”
Last Friday, for an hour, Avenida Paulista, the most important avenue in São Paulo, was packed with cars and vans painted with his face in a caravan celebrating his arrival in the city, where he went to participate in a demonstration called by Bolsonaro a day later.
Some passersby laughed at him, others hurled insults, while many greeted him fervently, shouting “Long live freedom, damn it!”
Brazil / EFE
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2024-09-13 17:48:40
What motivated Ademar Rodrigues Meireles to cosplay as Javier Milei in his political campaign?
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Meet Ademar Rodrigues Meireles, the Brazilian “Milei de Floripa” Cosplayer Candidate
In a unique and attention-grabbing move, Ademar Rodrigues Meireles, a Brazilian economist and politician, has taken to cosplaying as Argentine President Javier Milei, complete with wig, sideburns, and presidential sash. Better known as “Milei de Floripa,” Meireles is running for municipal councilor in Florianópolis, the capital of Santa Catarina state in Brazil, for the Liberal Party (PL) of former Brazilian President Jair Bolsonaro.
Meireles’ inspiration for his cosplay candidacy came from his admiration for Milei’s “theatrical and dramatic figure.” He first wore a wig and was struck by the reaction he received on the streets, with people stopping to take photos. Since then, he has added more items to his costume, including the chainsaw with phrases and the presidential sash with the white and blue flag [[1]].
But Meireles’ cosplay is not just for show; he believes it is a form of “political theatre.” In an interview, he stated, “In my private life, I am Ademar, but this is a theatre, a political theatre. All politicians do theatre. Politicians pretend to be poor in elections, but they are not” [[2]].
Meireles sees his cosplay as a way to fight a cultural, social, and political “war” that is taking place in the world. He believes that the left has dominated the university, culture, and artists for many years and that it is time for the right to take a stand. As an economist, he is concerned about the state of Brazil’s economy and advocates for a new “liberating” constitution [[3]].
The “Milei de Floripa” candidate has generated buzz on social media, with some praising his creativity and others criticizing his approach [[1]][[2]]. However, Meireles remains undeterred, stating that he wants to use art as a weapon to fight the cultural war.
As the election approaches on October 6, Meireles will continue to campaign as “Milei de Floripa,” using his cosplay to spread his message and attract attention to his platform. While his approach may be unconventional, it has certainly generated interest and sparked conversations about the role of art and politics in shaping society.
About Javier Milei
Javier Milei is the President of Argentina, an economist, and a prominent figure in Argentine politics. He has been a strong advocate for economic liberalization and has been involved in various initiatives to promote economic growth and development in Argentina [[3]].
Ademar Rodrigues Meireles, aka “Milei de Floripa,” is a Brazilian politician who has taken an unconventional approach to his campaign by cosplaying as Argentine President Javier Milei. While his method may be unorthodox, it has generated buzz and attention, and his message of promoting economic freedom and fighting against cultural and political domination
Javier Milei origine parents
Meet Milei de Floripa: The Brazilian Candidate Who Channels Argentine Economist Javier Milei
In the bustling city of São Paulo, Ademar Rodrigues Meireles, better known as “Milei de Floripa,” has been making waves in the political scene with his uncanny resemblance to Argentine economist Javier Milei. This Brazilian candidate for municipal councilor for the Liberal Party (PL) has been dressing up as his political idol, complete with a wig, sideburns, and even a chainsaw with phrases, to spread his message of freedom and cultural war.
The Birth of Milei de Floripa
Ademar’s fascination with Javier Milei began when he first saw the Argentine economist’s “theatrical and dramatic figure.” Inspired by his idol’s charisma, Ademar decided to wear a wig and attended demonstrations personified as Javier Milei. The response was overwhelming, with people stopping him to take photos. Encouraged by the attention, Ademar added more items to his costume, including characteristic sideburns, a chainsaw with phrases, and even a presidential sash with the white and blue flag.
A Cultural War
Ademar’s decision to enter politics was driven by his desire to defend “the ideas of freedom” and fight a cultural, social, and political “war” that he believes is taking place in the world. In an interview with EFE, Ademar said, “We need to make the decision to be everywhere, as the left has done, taking over the university, culture, and artists for many, many years (…) One thing is certain: those who are not in politics are dominated by those who are” [[2]][[3]].
A New “Liberating” Constitution
With his chainsaw by his side, which has the inscription ‘cut spending’ in Spanish, Ademar envisions a new “liberating” constitution that will bring about change in Brazil. This economist and dog owner (he has two dogs, including a Rottweiler he calls “the guardian” of the farm) is determined to use the same tactics as the left to spread his message of freedom and cultural war.
The Theatre of Politics
Ademar’s costume and mannerisms have drawn criticism from many, but he believes that his theatre is a necessary part of politics. “In my private life, I am Ademar, for me that is very clear. But this is a theatre, a political theatre. All politicians do theatre. Politicians pretend to be poor in elections but they are not,” he explained.
A Growing Online Presence
Milei de Floripa’s Instagram account, which has over 3,000 followers, is a testament to his growing popularity. His posts often feature him dressed as Javier Milei, spreading his message of freedom and cultural war [[1]].
As the elections approach on October 6, Ademar Rodrigues Meireles, aka Milei de Floripa, is ready to take the stage and bring about change in Brazil. With his charisma, determination, and unwavering commitment to his ideals, he may just become the next big thing in Brazilian politics.
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