Milan’s Real Estate King On a Social Media Throne
From Agent to Entertainer: The Rise of Gian Maria Tirrico
Gian Maria Tirrico, a name synonymous with bold pronouncements and architectural ambition, embodies a certain “only in Milan” grit. At 42 years old, he’s built himself an empire, moving from real estate agent to owning eleven agencies and more than 130 properties.
“Everyone is the architect”
His motto, “Everyone is the creator of their own destiny,” is permanently inked on his skin, reflecting his belief in self-made fortune in a city obsessed with success. “If you want to wake up late, live in the city center, and afford it all, honey, you need to pay,” Tirrico says, almost apologetically acknowledging the city’s sky-high living costs. He suggests a simple alternative: ditch the convenience and comfort for a more affordable existence.
Tirrico’s unapologetic confidence doesn’t soften when faced with criticism. “The protest of non-residents living in tents outside the university is ridiculous,” he says, claiming he’s “protecting investors’ assets while making sure everyone finds an affordable solution.”
This belief in his unique perspective compels him to share it with southern European youth struggling to find their footing in a challenging housing market. His weapon of choice? Social media.
His tagline: “Seven hundred and fifty euros per month, 14 square meters, Polytechnic area. Rented in just 13 minutes. Taaac!” It’s just one example of the short, sharp content he delivers daily. “Opinions don’t faze me. This is the real estate market.”
The Instagram mogul
His Instagram feed reflects Tirrico’s bold personality: chest puffed out, carefully crafted outfits highlighted against a backdrop of sleek cars and high-end apartments. “I’m a bit presumptuous, nice…an attractive character for young boys,” he boasts, claiming he’s the perfect example for ambitious young men. “I dress well, exercise, work, earn, drive a nice car” – a blue electric Porsche Taycan, proudly tagged in his posts. Image-conscious Milan, where aesthetics reign supreme, is Rotten matter how good you are, customers will always choose you if they like what they see. He consumes a vegetarian diet, shares about his strict workout regime,
Tirrico understands the whispers. “Defects? I don’t have any”. This intrinsic belief in oneself doesn’t stop there. He’s landed a guest spot on “Men and Women,” an Italian dating reality show, and now sees himself on a traditional television screen broadcasting his personality to a wider audience.
“One of the biggest production companies in the world that contacted me to launch a new program.
His ambition is clear: to become the ultimate real estate guru, a personality bigger than the luxury properties he sells. He follows his own creed, printed on his skin—everyone truly can build their own destiny, especially in a city like Milan where ambition is both repellant and wildly addictive.
What are Gian Maria Tirrico’s views on the affordability of housing in Milan?
## Milan Real Estate King: An Interview with Gian Maria Tirrico
**Host:** Welcome back! Today we’re talking to Gian Maria Tirrico, the real estate mogul who’s shaking up Milan’s housing scene. Gian Maria, thank you for joining us.
**Tirrico:** It’s a pleasure to be here!
**Host:** You’ve gone from real estate agent to owning eleven agencies and over 130 properties. That’s quite a journey! What’s the secret to your success?
**Tirrico:** It’s simple. This city breathes ambition. Everyone here wants to build their own success, their own dream. I live by the motto “Everyone is the architect of their own destiny,” tattooed right here. [gestures to his arm] I saw a need – people wanting to live in this city but struggling to find a place. So I built a business to help them.
**Host:** But not everyone’s happy with your approach. There’s been some controversy recently, particularly around a video you posted showcasing a 14 square metre apartment. [[1](https://video.corriere.it/milano/monolocale-di-14-mq-affittato-a-milano-pioggia-di-insulti-su-instagram-sembra-un-loculo-e-legale-/be6db830-e0ca-42e3-832c-eb5addc34xlk)]The backlash was immense.
**Tirrico:** Look, people want their “luxury” on a shoe-string budget. It’s Milan! Want to wake up late, have Aperitivo by the Duomo, live the dream? You gotta pay for it. This city isn’t cheap.
**Host:** You’ve said the 14-metre apartment offers an “affordable solution” while also stating your commitment to protecting investors’ assets. Don’t those seem at odds with each other?
**Tirrico:** Not at all. I offer solutions across the board. Maybe this small space works for a single person starting out, someone young who values convenience over space. Others prefer larger, more traditional spaces, and we cater to them too. Everyone needs a starting point.
**Host:** Your critics argue that solutions like these fail to address the city’s larger housing crisis.
**Tirrico:** There will always be critics, darling. They’re comfortable in their bubble, knowing little about the struggles of young people trying to build a life here. I dare them to look beyond their privilege. I’m offering real options, even if they aren’t everyone’s dream.
**Host:** Gian Maria Tirrico, thank you for sharing your perspective. It’s certainly a thought-provoking conversation.
**Tirrico:** Always a pleasure. Remember, the future is built by those who dare – even if it’s a 14 square metre apartment at a time.
