Might Delete Later: Latvian Artist conquers europe with Unique Sound
Riga, Latvia – Might Delete Later, the moniker of latvian musician, singer, and producer Anna Madara Pērkone, is making waves across Europe, transforming personal voice messages into captivating electronic music. Her recent endeavors, including a sold-out London boat party, highlight her innovative approach and growing international appeal.
“Shy”: From Confession to Anthem
Might Delete Later’s latest track, “Shy,” exemplifies her distinctive style. What began as a simple voice message evolved into a powerful and relatable anthem. As she explains, “It all started with a voice news – one unfiltrated, true confession of a lack of self -confidence. An anonymous caller admitted that he feels too ‘shy’ (shy, timid – translated) to find a place in this world.”
Pērkone transformed this vulnerable message into “an emotional,throbbing song that calls for stepping out of her shadow.” The song,co-created with British DJ Arielle Free and released via Defected Records,needed a launch as unique as its origin.
Secret Boat Party: A Rave on the Thames
To generate buzz, Might Delete Later and Arielle Free organized a secret boat party in London, announcing it just 12 hours before it set sail. The gamble paid off. “People filled the berths,the boat was overwhelmed,and the event turned into a sweaty,euphoric day rave!” the musician recounted with enthusiasm.
This unconventional approach reflects a growing trend in the U.S. and Europe where artists are seeking direct engagement with their fans through unique, experiential events. Think of artists like Billie Eilish, who has hosted intimate listening parties in unconventional venues, or Post Malone, who has curated his own music festival. These events offer fans a more personal and immersive experience, fostering a stronger connection with the artist.
Riga Homecoming: A Voice News Listening Event
Before embarking on a summer tour, Might Delete Later returned to her roots. On April 30, she hosted a special event at Benjamini house in Riga, inviting fans to experience the source material behind her music. “In an intimate and relaxed atmosphere, let’s listen to funny, sincere and touching voice news, and hear how they have turned into music. see you in Riga! this will be unforgettable,” said the Saulkrasti-born artist.
This event offered a rare glimpse into Pērkone’s creative process, demonstrating how she transforms everyday experiences into art.The event was “Might Delete Later’s only event in Riga before going on a summer tour of Summersound, Sziget, Boardmasters and more than ten other festivals.”
Summer Festival Circuit
might Delete Later’s summer schedule includes appearances at major European music festivals.This extensive tour schedule is a testament to her rising popularity and the increasing demand for her unique sound.
The Power of Voice notes in Music
Might delete Later’s innovative use of voice notes as inspiration highlights a broader trend in music production. Artists are increasingly drawing inspiration from unconventional sources, using found sounds, field recordings, and personal audio messages to create unique and engaging soundscapes. This approach resonates with audiences seeking authenticity and originality in an increasingly saturated music market.
This phenomenon parallels the popularity of podcasts and audio documentaries in the U.S., where listeners are drawn to the unfiltered and intimate nature of spoken-word content. Might Delete Later taps into this same desire for authenticity, transforming personal confessions into universal anthems.
What advice does Might Delete Later have for other up-and-coming artists who might potentially be inspired by her work?
Interview: Might Delete Later on Voice Notes, London Boat Parties, and the Future of electronic Music
Archyde News Editor, I’m delighted to be speaking with Anna Madara Pērkone, the creative force behind Might Delete Later. Anna, your unique approach to music, transforming voice messages into electronic anthems, has captured the attention of music lovers across Europe. Welcome to Archyde!
From Voice News to global Stage: The Genesis of “Shy”
Archyde News Editor: Let’s dive right in. Your latest track, “shy,” is a prime example of your innovative process. Can you walk us through how a simple voice message became such a powerful song, and how co-creating with Arielle Free via Defected Records influenced that process?
Might Delete Later: Absolutely! It all began with that vulnerable voice message, a truly unfiltered confession of self-doubt. Transforming that raw emotion into something shareable was a journey.Working with Arielle Free and Defected was astonishing; they understood and amplified the core message, helping us craft an anthem that resonated with the song’s original intention, the feeling of being shy.
The Secret Boat Party: A Rave on the Thames and Unconventional Marketing
Archyde News Editor: The secret boat party in London was a brilliant stroke of marketing genius. could you tell us a bit about how the idea came about and the impact it had on launching “Shy”?
Might Delete Later: The goal was to create something memorable and immediate. Announcing the boat party just 12 hours before set sail created a buzz because we wanted to give the message something so unique, original and fun – similar to the music’s uniqueness. The immediate community feeling was great! It was a sweaty, euphoric, unforgettable experience, and a huge launchpad for “Shy”.
Back to Roots: Riga Homecoming and the “Voice News” Event
Archyde News Editor: Before hitting the summer festival circuit, you hosted a special event in Riga, allowing fans to experience the source material behind your music. What was the most rewarding aspect of that experience for you?
Might Delete Later: The most rewarding part was to show people the intimate context of my creative process. Seeing them connect with the origins of the music,understanding where the inspiration comes from – it was a very special way to share and create an atmosphere of understanding. Riga is always home.
Summer Festival Circuit and Future Plans
Archyde News Editor: You have an notable summer schedule lined up, playing numerous major European festivals. How are you preparing for this intense touring period,and what can fans expect from your live performances?
Might delete Later: Preparation involves a lot of rehearsal,planning the visual production,and making sure high amounts of energy are created for the audiences! I’m so eager to connect with new fans and bring the experience of the music to life in a powerful way. Each show is different, but the core is always the same: creating an emotional and uplifting experience.
The Power of Voice Notes in Music and Broader Trends
Archyde News Editor: Your use of voice notes is a unique factor. In your view, why have audiences connected so strongly with this unfiltered, intimate approach to songwriting and with this type of music?
Might delete Later: I think people crave authenticity. In a world saturated with polished content,the vulnerabilities,and unfiltered honesty of a voice note,whether the person is shy or not,provide something real to connect with. It’s about sharing a piece of a story and then transforming it from private to universal.”
A Thought-Provoking Question for Our Readers:
Archyde News Editor: Anna, thank you for this intimate insight into your creative process. Do you believe this method of using voice notes is a trend in music production, and how far can this trend go? Do have any advice for other up and coming artists who might potentially be inspired by your work?
Might Delete Later: Absolutely. I believe this method can go very far,even into different subgenres,as the idea of connecting with your audience is extremely powerful. The best advice is to be authentic, trust your creative instincts, and don’t be afraid to experiment. Finding a style that is purely you is what works in the end!
Archyde News Editor: Anna Madara Pērkone, it has been a pleasure speaking with you. We wish you the very best on your summer tour and look forward to seeing what unique sounds you create next!”
