Microtransactions in the car: BMW now offers seat heating for a fee as a subscription – network policy

The “smartening” of our cars offers numerous new comfort options. From GPS navigation with live data to a direct connection to music streaming services and semi-autonomous driving functions. However, many a manufacturer sees this progress as an opportunity to establish new monetization models. The German BMW group is also eager to help.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.