2023-06-28 05:29:04
Documents revealed that Microsoft had internally proposed to acquire SEGA to boost the Xbox Game Pass business. Although Microsoft eventually chose to acquire other companies, this message still shows its deep investment in the global game market. In the US Federal Trade Commission’s accusation that Microsoft’s acquisition of Activision Blizzard involves violating market monopoly, it shows that Microsoft has internally proposed to acquire the Japanese game company SEGA. The content of the document shows that Phil Spencer, head of Xbox, wrote to Microsoft CEO Satya Nadella and CFO Amy Hood, suggesting that Microsoft pay for the acquisition of SEGA. This internal letter was sent in November 2020. Phil Spencer believes that SEGA’s game portfolio is popular in the global market and will help promote the growth of the Xbox Game Pass business. Since SEGA also has famous works such as “Sonic Boy” and “Dragon Man”, it is not only popular in the Asian market, but also attracts many gamers in Europe and the United States. Therefore, Phil Spencer expects that the acquisition of SEGA will help increase the number of Xbox games. Richness, and at the same time, it can also meet the game needs of players in various regions of the world. However, Microsoft did not make any plans to acquire SEGA in the follow-up. Instead, it acquired ZeniMax, the parent company of Bethesda, and Activision Blizzard for US$67.8 billion. Prior to this, Microsoft also conceived the acquisition of Nintendo, and also planned to acquire Bungie, which created the “Last Battle” and “Destiny” in the early stage, and was subsequently bought by Sony, and launched IO Interactive, which launched the “Assassin Mission” series, and launched Zynga, which was acquired by Take-Two Interactive, is also on the list of acquisition targets considered by Microsoft.
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