In this way, perhaps Microsoft will be able to replicate the operating experience of free mobile games with advertisements, attract players to play through free play, and use advertisements to balance the cost of expenditures, thereby generating revenue, which is beneficial to Microsoft, developers, and players. At the same time, it can also attract more developers and creators to join the Xbox platform to provide game content.
Insider websiteThe report alleges that Microsoft is currently planning to launch ad-supported free-to-play Xbox platform game content to attract more advertisers to place ads on suitable game content.
Relevant sources said that this plan may be launched as soon as the third quarter of this year, but Microsoft is still thinking regarding the relevant implementation methods, including how to provide suitable content placement “placement”, for example, it may be compared to the mobile app by inserting pop-up ads, or pop-up ad content, or even direct integration of ads into the appearance of game characters.
However, Microsoft did not respond to this report, but emphasized that it will design a better game content application development model for developers and creators, and will continue to provide players with a better gaming experience.
In this way, perhaps Microsoft will be able to replicate the operating experience of free mobile games with advertisements, attract players to play through free play, and use advertisements to balance the cost of spending, thereby generating revenue, forming a three-way balance between Microsoft, developers, and players. It is a favorable situation, and it can also attract more developers and creators to join the Xbox platform to provide game content.
If it is only filled with advertisements during the game, or if there are too many advertisements during the game, it is bound to be difficult to attract players’ support. Therefore, if Microsoft plans to create new revenue through this method, it is obviously necessary to plan more suitable advertisements. type.