2023-10-19 20:58:52
The mobile gaming market is much larger than that of consoles and PCs, and Microsoft wants to gain a strong foothold in this space to secure its future in the gaming industry. This is exactly why Microsoft acquired Activision Blizzard King (ABK)a company that offers some of the most popular games for smartphones and tablets, including Call Of Duty: Mobile, Candy Crush e Diablo Immortal.
What do you need to know:
Microsoft acquired Activision Blizzard King (ABK) to strengthen its presence in the mobile gaming market. The company plans to release games for Android and iOS soon and bring the Xbox game store to mobile devices in 2024. Microsoft does not plan to make all console and PC games available on mobile platforms or make the titles free.
Microsoft wants to dominate the mobile gaming market
Microsoft invests heavily in mobile games and promises new features in 2024
Xbox boss Phil Spencer participated in an official Xbox podcast, and said that Xbox needs to be relevant in the mobile gaming space if Microsoft wants to stay relevant in the gaming industry.
“If you’re going to stay relevant in gaming on a global scale, you need to find a way to be relevant on the biggest platform, which is mobile. There’s no way to chart the future without being on the platform that the majority of the planet plays on.”
This means that we will soon see some development in this regard. There is a high possibility that the company will release new games on Android and iOS in the near future. Earlier this year, Microsoft also talked regarding bringing the Xbox game store to mobile in 2024. Don’t get your hopes up, though.
In the podcast, Phil also said that Microsoft does not plan to make all console and PC games offered by the company available on mobile platforms or make these titles free. Microsoft sells games as a one-time purchase and offers Xbox Game Pass subscriptions, which contain several titles that people can play for a monthly fee, and the company also offers some free-to-play games. According to Phil, this diversity is the company’s strength.
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