Microsoft and Activision Blizzard King, For the Best and Worst of Gaming

2023-10-15 09:54:01

After more than a year of twists and turns in your favorite soap opera Love, Shenanigans and Redemption, the long-awaited outcome has finally arrived. It was still necessary to wait until Xbox cedes its video game streaming rights to Ubisoft (which is not a loss in itself) and that Great Britain finally authorizes the buyback this Friday. That’s it, Microsoft and its companion Activision Blizzard King have announced the news for the best and worst of gaming, through a trailer that makes you dream, right?

Unless you have lived in a cave or don’t care regarding business news in the video game world, you certainly know that Phil Spencer, the boss of Xbox, made a big splash by announcing the historic takeover of the publisher Activision Blizzard King for nearly $69 billion, in January 2022. Subsequently, the various regulatory bodies around the world stuck their noses into this matter to validate or not the said repurchase. Only Great Britain had shown real resistance to Microsoft. In addition, we must not forget that Jim Ryan, the CEO of Sony’s video games division, did not appreciate the news and also put his two cents in to put obstacles in the way of the procedure initiated by Phil Spencer. Furthermore, if you want to read a little, journalist Cassim Kefti ​​did a pretty good summary of the case on X.

For some, this is excellent news, full of hope of profound changes, both in the management of the development teams of the different studios, and of new possibilities offered thanks to the integration into the game catalog of the newly acquired editor. For others, it’s even the realization of a wet dream: the promise of crossovers from the best video game licenses, such as Halo et Overwatch ! On the other hand, everyone will agree on at least one positive thing: the departure of our beloved Bobby Kotick from his position as CEO in January 2024 (with a magnificent golden parachute, have no illusions).

One thing is certain, whatever the outcome of this affair would have been, the result would still have been the same: trying to extract maximum money from you with minimum effort. So don’t expect a big revolution in this area.

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#Microsoft #Activision #Blizzard #King #Worst #Gaming