Milan, 15 September 2025 – News for families and children at Il Centro in Areseone of the most visited shopping malls in Italy on the outskirts of Milan: debuts “What Type Are You? Find Out with MeteoHeroes!”: the new project that includes a series of appointments and educational activities, entirely free. The initiative aims to raise awareness among the little ones about the importance of respecting nature and sustainability and the dangers of climate change through fun and interaction with famous characters from the MeteoHeroes animated series.
And September 2024 to January 2025, On one weekend a month, children will be able to meet the MeteoHeroes, superheroes who protect the environment, each with powers related to weather phenomena.
On the ground floor Primark Square in the Centre, in an area of 100m2 customized where the naturalistic setting of the animated series will be reproduced, each of the four weekends will be dedicated to a meteorological phenomenon, with thematic workshops and various interactive stations such as drawing, video games, podcasts and self-shooting, together with the characters of the MeteoHeroes. Throughout the area and for each station/activity there will be QR codes that will land on explanatory videos. Furthermore, through totems the MeteoHeroes will reveal to the public the secrets of the climate and the good practices to take care of our Planet.
Each workshop will last 35 minutes and it will be possible to register by registering on the website centroilcentro.it at the following times: 10.30 – 11.30 – 14.30 – 15.30 – 16.30 – 17.30.
The Centre confirms once again its commitment to the community and the environment, offering initiatives that educate and engage young people on the important issues of sustainability. Through “What Type Are You? Find Out with MeteoHeroes!”, the Center not only creates an educational and fun experience for families, but actively contributes to promote responsible and environmentally friendly behavior.
The appointments in the calendar
Table of Contents
Table of Contents
SATURDAY 28th and SUNDAY 29th SEPTEMBER
The first appointment is from Saturday 28th to Sunday 29th September with protagonist Fulmen, the energetic superhero from Sydney with the power to unleash lightning. The “Fulmini e Saette” workshop with live character Fulmen will be open to all and will see children involved in the creation of a multi-material collage on lightning with recycled materials. Special Alex Reed Saturday 28 September from 4:00 pm to 7:00 pm Andrea Giuliaccia well-known meteorologist and climatologist, who will meet the children to talk about meteorology and climate change. This event is part of the programme of Milan Green Weekthe event organized by the Municipality of Milan to tell the story of the commitment of citizens, associations, and organizations that work every day for a Milan that is attentive to environmental issues, to the care of greenery, and that puts people’s well-being at its center.
SATURDAY 26TH AND SUNDAY 27TH OCTOBER
In October, from Saturday 26th to Sunday 27th, it will be the turn of “Together for the Earth” with Thermo, the balanced Italian Meteohero with the power to control temperature and therefore the state of matter. Through the laboratory, open to all, dedicated to the Earth, children will be asked to draw and write eco-thoughts on post-its that will become the crown of a tree depicted on a panel.
SATURDAY 23RD AND SUNDAY 24TH NOVEMBER
Saturday 23rd and Sunday 24th November with “Gira, Girandola” will be the Wind is the protagonist of the weekend. Children will be challenged to make fantastic pinwheels with recycled materials together with Ventum, the messy and friendly aviator from Cape Town, expert in wind.
SATURDAY 18TH AND SUNDAY 19TH JANUARY
In January 2025, Saturday 18th and Sunday 19th, the initiative will conclude with “Sweet Sailing” in the company of Pluviathe determined and generous Patty from Seattle, with the power of rain. Through the workshop dedicated to Water, children will have fun making origami boats that they can sail in a small tank.
The schools
The entire route also includes the participation of two local schools who will be involved in educational and recreational activities, thanks to the support of the MeteoHeroes Academy. In particular, Friday 27th September the “Acqua Misteriosa” workshop will be organised with the presence of Fulmen and Friday 25th October will be the turn of the “Tree Marathon” workshop with live character Thermo. Teachers will receive an educational kit to prepare children for the visit, with informative materials on extremely current environmental issues such as water pollution, the Earth’s lungs and climate change.
Local schools will also be involved in the Tree Marathon, the project by Eugea (a spin-off company of the University of Bologna) that aims to plant 42,195 trees in urban areas, like the number of meters to run in a real marathon. Classes that go to Il Centro will be able to learn from an expert about the importance of trees and the earth in the life cycles of nature and take part in fun and educational workshops on the topic. Participating schools will receive 10 small trees to plant in school buildings or in municipal areas, promoting environmental awareness. In addition, each participating student will receive a small tree that they can take home.
– What activities will children participate in during the “What Type Are You? Find Out with MeteoHeroes!” event?
“What Type Are You? Find Out with MeteoHeroes!” – A Fun and Educational Experience for Families at Il Centro in Arese
Milan, 15 September 2025 – Il Centro, one of the most visited shopping malls in Italy, is proud to announce the launch of “What Type Are You? Find Out with MeteoHeroes!”, a new project aimed at raising awareness among children about the importance of respecting nature and sustainability, and the dangers of climate change. This exciting initiative is free and open to all, and will take place from September 2024 to January 2025.
MeteoHeroes: Superheroes for the Environment
Every weekend, from September to January, children will have the opportunity to meet the MeteoHeroes, a group of superheroes who protect the environment, each with powers related to weather phenomena. The MeteoHeroes will be present at the Primark Square in the Centre, in a customized area of 100m2, where the naturalistic setting of the animated series will be reproduced.
Interactive Workshops and Activities
Each of the four weekends will be dedicated to a meteorological phenomenon, with thematic workshops and interactive stations such as drawing, video games, podcasts, and self-shooting. Children will be able to participate in fun and educational activities, including:
Creating a multi-material collage on lightning with recycled materials
Drawing and writing eco-thoughts on post-its to create a tree
Making fantastic pinwheels with recycled materials
Creating origami boats and sailing them in a small tank
Commitment to the Community and the Environment
Through “What Type Are You? Find Out with MeteoHeroes!”, Il Centro confirms its commitment to the community and the environment, offering initiatives that educate and engage young people on important issues of sustainability. The Centre aims to promote responsible and environmentally friendly behavior, and to create an educational and fun experience for families.
Appointments in the Calendar
Saturday 28th and Sunday 29th September: “Fulmini e Saette” workshop with live character Fulmen
Saturday 26th and Sunday 27th October: “Together for the Earth” with Thermo
Saturday 23rd and Sunday 24th November: “Gira, Girandola” with Ventum
Saturday 18th and Sunday 19th January: “Sweet Sailing” with Pluvia
Participation of Local Schools
The initiative also includes the participation of two local schools, who will be involved in educational and recreational activities, thanks to the support of the MeteoHeroes Academy. Teachers will receive an educational kit to prepare children for the visit, with informative materials on extremely current environmental issues such as water pollution, the Earth’s lungs, and climate change.
Registration and QR Codes
Each workshop will last 35 minutes, and registration is available on the website centroilcentro.it. QR codes will be available throughout the area, leading to explanatory videos that provide additional information on the activities and the importance of sustainability.
Milan Green Week
The first appointment, on Saturday 28th and Sunday 29th September, is part of the programme of Milan Green Week, an event organized by the Municipality of Milan to tell the story of the commitment of citizens, associations, and organizations that work every day for a Milan that is attentive to environmental issues, to the care of greenery, and that puts people’s well-being at its center.
Don’t miss out on this exciting opportunity to educate and entertain your children on the importance of sustainability and the environment! Register now for “What Type Are You? Find Out with MeteoHeroes!”
Planet” activities.
Il Centro in Arese Launches “What Type Are You? Find Out with MeteoHeroes!” – A Fun and Educational Initiative for Families and Children
Il Centro, one of the most visited shopping malls in Italy, located on the outskirts of Milan in Arese, has announced an exciting new project for families and children. “What Type Are You? Find Out with MeteoHeroes!” is a series of free appointments and educational activities that aim to raise awareness among young people about the importance of respecting nature and sustainability, as well as the dangers of climate change.
Meet the MeteoHeroes
From September 2024 to January 2025, on one weekend a month, children will have the opportunity to meet the MeteoHeroes, a group of superheroes who protect the environment, each with powers related to weather phenomena. The MeteoHeroes will be present at Il Centro’s Primark Square, where a customized area of 100m2 will be transformed into a naturalistic setting inspired by the animated series.
Interactive Workshops and Activities
Each of the four weekends will be dedicated to a specific meteorological phenomenon, with thematic workshops and interactive stations, including drawing, video games, podcasts, and self-shooting, alongside the MeteoHeroes characters. QR codes will be available throughout the area, providing access to explanatory videos, and totems will reveal the secrets of the climate and good practices for taking care of the planet.
Workshop Schedule
Each workshop will last 35 minutes, and registration is required through the website centroilcentro.it. The schedule is as follows:
10.30 – 11.30
11.30 – 12.30
14.30 – 15.30
15.30 – 16.30
16.30 – 17.30
Il Centro’s Commitment to Sustainability
Il Centro has consistently demonstrated its commitment to the community and the environment, offering initiatives that educate and engage young people on important sustainability issues. Through “What Type Are You? Find Out with MeteoHeroes!”, the center not only creates a fun and educational experience for families but also actively contributes to promoting responsible and environmentally friendly behavior.
The Appointments in the Calendar
Here is the schedule of events:
Saturday 28th and Sunday 29th September: Meet Fulmen, the energetic superhero from Sydney with the power to unleash lightning. Special Alex Reed Andrea Giuliacci, a well-known meteorologist and climatologist, will attend on Saturday 28th from 4:00 pm to 7:00 pm to discuss meteorology and climate change.
* Saturday 26th and Sunday 27th October: Join Thermo, the balanced Italian Meteohero with the power to control temperature, for “Together for the
