Meta tests crossposting between Facebook and Threads

Meta tests crossposting between Facebook and Threads

2024-02-24 10:09:00

(Ecofin Agency) – Launched in July 2023, the Threads application has experienced meteoric growth from the first days. After more months, Meta is looking for new opportunities to attract more users to this application. It seems that a test is underway in this direction.

The company is currently testing publishing content simultaneously between Facebook and Threads. This is the information//www.threads.net/@whimchic/post/C3gPpuKpdt-“>which can be consulted on the Threads account of Ljiljana Grujici, a scout of new features on applications. Concretely, by composing a message on Facebook, you will have the possibility of sharing it at the same time on this social network but also on the latest addition to the Meta universe.

Meta confirmed at TechCrunch that this feature is in limited testing on iOS and will only apply to text and link posts. Once deployed, it will make it much easier to share your updates with more people.

It must be said that Meta is multiplying initiatives to promote Threads, either by displaying content from this social network on Instagram and Facebook, or by pushing you to share your content in Instagram stories.

As a reminder, crossposting is not a new option in the Meta universe. It already exists between Facebook and Instagram since 2021.

Chedjou Kamdem

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